What exactly must a customer/client do to ensure the print file is processed accurately? Well, here are some suggestions on how you can go about it. Remember these pointers and ideas so you can very well know what to expect and do the next time around.
1. The client must bear in mind that the file needs to meet the minimum requirements imposed by the printing company. This includes that the file has sufficient bleeds, that is in CMYK, and that the resolution is at least 300 dpi for images and 400 dpi for fonts.
2. The files should come complete with the original images used, also in CMYK, and that the fonts are to be embedded in the file. The fonts should also be sent in, especially if these are not as common as the Arial or Times New Roman font.
3. It is useful to have the files you will be sending in the Zip file. However, it is much better if they are to be in a PDF format as well.
4. You should always include details on your printing project and never assume that a printer already knows everything about your file unless it is a repeat order. Custom print jobs require a much detailed account too of your designs.
5. It is safer to inquire about the final printing cost of your project. Printing quotes are approximations but may change if you have acquired added services or put in last-minute changes. Ask whether your printing cost involves sales tax, handling fees, and the like.
6. If you don’t know much about custom printing, demand to know how the printing company is going to shape your design. What are the processes or risks involved? Know too when or how long your custom printing will project last or be finished.
7. Open up your communication lines. Regularly check your mail and voice mailbox. Printing companies will inform you of updates on your printing transactions, will involve if your printing quotes are available or if your proofs have been sent are awaiting approval.
8. Always check your proofs. Read everything and scrutinize every detail. If you approve it without correcting your own typographical errors, you end up losing the chance to a flawless print job.
9. It also doesn’t help to check the status of your print job. Using the job management portal or if the printing company you chose doesn’t have one, call them up. Ask at which stage your file is going through if it has been ganged, printed, or undergoing cutting and others. This allows you to see if it’ll be shipped on time, among others.
10. Always consider the printing expert’s advice. If the file resolution is too low, you can jeopardize running a blurry print. If the thickness of the line to be embossed is less than 1pt, it may not be as effective and could ruin the print. Weigh in what the professionals are telling you instead of stubbornly saying that things must be done your way.
You can literally forget about your printing project if and when the file you have submitted is well-prepared and required no changes. All you need to do is approve the proof and wait for it to be sent your way.
However, checking on the status of your print job tells the commercial printing company that you expect nothing less. Besides, it is normal to do this especially if you have told them beforehand that you are running after a deadline, especially if it is a rush order print job.
Make sure you get what you need. Print with a reliable commercial printing company and you’re sure to enjoy the rewards of a fruitful partnership.
Hopefully, this has shed a little light on your responsibilities. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!
PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com
