Latest Articles Archives - Page 2 of 8

Brochure Printing and Its Use

Posted on 12/04/2020 by PrintArt

Brochures have gained increasing reliability as a business promotion tool being used for decades now as a means to produce effective communication between the company producing its products and services and the audience or customers.

The main advantage of using brochures is that you have complete control over the design, information, and layout. This implies that you have the choice for the message and how exactly it is displayed.

Brochure printing offers a relatively low cost of production while still have a great ability to reach out to a wide audience. Also, it should be kept in mind that customers find something tangible like a brochure more believable than some digital information that is stored on a server. Here are some uses of brochure printing:

These can be used to display the products produced by your company. Clean and clear product pictures will add value to your brochure and give a clear idea to the audience about what they can expect. It should be kept in mind that in the interest of saving cash on printing, cramming a lot of information in a brochure is not a good solution.

If you are a professional who sells services to the people, then you can take the advantage of brochure printing. Your brochure could include some bullet points in order to encourage people to take the services. You could also add some customer testimonials which give a description of the customer experiences.

Companies can use promotional brochures as a means to answer questions that are posed by customers. They may also include an action call inviting customers to make an order for a product or service or even take steps that can help the company resolve questions.

Travel brochures can be an effective way to express the itinerary of vacation including the highlights and the attractions of the different destinations. They could also include tips to travelers on saving money on hotels and airfare. High-quality photographs can add immense value to these brochures so that they create a view in the minds of the travelers about what they are going to get on their trip.

Brochure printing can also be of great use at events such as trade shows, conventions, club parties, concerts, etc that have the potential to develop business for the organization. The brochures could probably include mailing forms that are meant to invite its recipients to add to a mailing list or probably reply to enjoy some special offers.

It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Sales Prospecting – Increase Your Sales by Avoiding Prospecting Mistakes

Posted on 12/03/2020 by PrintArt

Recently I received a prospecting voice mail message from a salesperson. The salesperson explained his company was “the leader in Microsoft hosted Exchange solutions” and he encouraged me to visit his company’s website. That was it – that was the “meat” of the voice mail message.

If you received that salesperson’s voice mail message, what would go through your mind? Do you think it might it be a question like, “What the heck is a Microsoft hosted Exchange solution?” Do you think the voice mail message would inspire you to call the salesperson back?

Why did the salesperson’s voice mail message fail to accomplish the desired end result? Because it focused on a solution rather than a problem.

If your prospecting calls and related voice mail messages talk about a solution, in effect you are assuming that your prospects are already aware of the problems that your solution can solve for them. If your prospects are not able to relate your solution back to their own specific problems, your message will probably just “bounce off”.

If you use industry-specific jargon to describe your solution, you are making the additional assumption that your prospects are familiar with the jargon that you are using. If they aren’t, it further reduces your chances of attracting their attention!

How could this salesperson restructure his voice mail message to be more effective? Instead of talking about his solution, he could talk about one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

“We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses, which accelerates growth and profitability. If you’d like to learn how we do this, please give me a call.”

This salesperson could further enhance his message by including a specific quantified impact that his company’s services have produced for customers. Here is what it might sound like if we add a quantified impact to the previously revised voice mail message:

“We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses. This has helped some of our customers reduce their operating costs by as much as 30% in just six months. If you’d like to learn how they were able to achieve these results, please give me a call.”

Do you see the difference between the revised messages and, “We are the leader in Microsoft hosted Exchange solutions; please visit our website”? Do you agree that the revised messages are likely to capture more prospects’ attention and produce more returned phone calls?

There are other advantages to focusing your prospecting messages on problems rather than solutions. If you talk about a solution, your message will have the most appeal for prospects that are already actively looking for that specific solution. But, do you think those (few) prospects are just sitting around waiting for you to call? Or, do you think they might be doing some proactive research? In fact, isn’t it possible they might already have some price quotes in hand? If they are that far along in the buying process, how does it impact your chances of winning their business? If you do manage to win their business, how profitable is it likely to be? Wouldn’t you agree that in this situation your solution is more likely to be perceived as a commodity, and the business is likely to go to a low bidder?

Contrast this scenario to a properly managed, problem-based prospecting approach. If you are successful in attracting a prospect’s interest by talking about the business problems that you can solve and the quantified impacts that your company has delivered to customers, the natural next step is to ask the prospect to identify which specific problems pertain to their business. Once the prospect prioritizes their problems, you can ask more questions to help them quantify the impact of these problems on their business. If the quantified impacts are substantial enough, it becomes quite easy to justify a very profitable price for your solution.

If you want to improve your prospecting effectiveness, stop leading with solutions in your prospecting calls, and voice mail messages. Instead, lead with the problems you can help prospects solve, and (ideally) one or more of the quantified impacts your company has produced for customers. This type of problem-focused prospecting approach will attract the interest of a larger percentage of your prospects, produce higher close rates, and generate more profitable sales.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

How To Overcome The Objection – I Want To Think About It

Posted on 12/03/202012/03/2020 by PrintArt

I guarantee one of your worst feared objections is “I want to think about it” isn’t it?

Why do all salespeople fear the “I want to think about it” objection?

Because it isn’t really an objection is it? Or is it? They haven’t really said “No” have they? They haven’t really said “Yes” either have they? So the weak sales rep can breathe a sigh of relief and believe the client will definitely get back to them with a yes tomorrow and the so-called experienced rep will make the excuse that it wasn’t really an objection so there was nothing they could have done to overcome it. While the Professional Closer goes to work and starts to find out exactly what it is the clients want to think about. Whichever one you are, let’s look at this “objection” in the latter sense, as Professional Closers; after all, if you didn’t want to become a Professional Closer you wouldn’t be reading this, would you? So what can you do in this situation?

Firstly we have to look at the reasons why people say “We want to think about it”

The first and most common reason you will get the: “I want to think about it” objection is that you gave them too much information to think about! An old sales trainer and excellent motivator of mine were always saying “If the cow doesn’t moo, don’t feed it” What he was saying in an essence was, only give them the information they ask for. There is no point in telling them how efficient the air conditioning is on this particular model of the car if they live somewhere where it snows for 6 months a year. They will be more sold on the amazing traction the electronic 4X4 system gives them when driving on snow and the fact that by pointing the key through the kitchen window and pressing a button while they’re finishing their morning coffee, the seats heat up and the all windows de-mist automatically.

Do you get the idea? You can always add the air conditioning in as an additional benefit for when they drive down south for their summer holidays while they’re signing the purchase agreement. The other main and obvious reason you will get “I want to think about it” is you haven’t sold them yet.

At this point, you need to revert to A.C.O. (See: Overcome any objection with This tried and tested three-step formula) Agree with them: “I fully understand John and Mary, if I was in your shoes I’d want to think about the payment options and whether I could afford the additional monthly outgoing.” Confirm: “Is that what you want to think about?” If that is not their reason you need to keep asking with one option at a time until you have isolated it down to the real objection.

Now you just get back into Overcoming the real objection and closing the deal!

So to recap: “I want to think about it” really means, you’ve given me too much information and I’m confused. Or, I don’t have enough of the relevant information so I’m not sold yet.

By keeping it simple and only feeding the cow when it moo’s, you will always be dealing with: “I don’t have enough information yet” It’s always easier to add the benefits of your product bit by bit than take something away once you’ve given them everything upfront.

The lesson this week is: “Don’t feed the cow till it moos!”

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

4 Ways to Sell More by Building Rapport

Posted on 12/02/2020 by PrintArt

Building rapport is often a much overlooked critical part of the sales process. In fact, without rapport, you are almost guaranteed not to make a sale.

First, let’s define what rapport is and what’s really at work here.

Rapport is defined as a relationship of mutual understanding or trust and agreement between people. You build rapport by asking probing questions and getting deeper and deeper into conversation with your potential customer. It is not something that just happens. It takes a dedicated effort and the devotion of focused time. No – it does not take days and weeks where it seems like it will take forever to get the sale; however if you don’t know what you’re doing, it might.

There are several ways to build rapport and establish a connection, while there are also common mistakes a lot of people make. Here are the most common mistakes and how you can prevent them so that you enjoy making more sales…

#1: Expecting to get the sale NOW

This is probably one of the most common mistakes people make when trying to get a sale. They rush to present and close and it ends up destroying the entire process altogether. Doing so often results in causing your customer up to think of you in ways that actually turn them off. One of those is: “This guy is all about money.”

What your customer feels in this situation is that this guy doesn’t care about me and what I want, he just wants the sale. This immediately sets them up to challenge you and the more you rush and push, the more they will resist your offer. In plain and simple terms, you are not getting the sale when this happens.

The customer will only buy from you when they can answer the question “Well, how will this help me?” People want details, yes, but when you tend to rush your conversation, you tend to leave out those details that are important to the customer at that time. The customer only wants those details that translate to benefits to them. This, in turn, leads to genuine interest and then a commitment to purchase your product or service.

Last but not least, “How can I even trust this guy?” Now, let’s be honest for a minute. Any person you speak with about your products or services already has pre-judgments when it comes to salespeople. Maybe telemarketers ring a warning bell or they have had a bad experience they had with someone trying to sell them in the past. You can’t remove those thoughts from their head but what you can do is position yourself differently.

When rushing the conversation and wanting the sale NOW your potential customer has most likely already raised some very good questions, but you are not hearing them. By taking the time and making the effort to really establish rapport you are, in effect, getting them to actually coach you as to what it will take for them to do business with you.

Remember, that any interaction with a potential customer is going to take some time. You don’t always get the sale the first time you interact and engage with them. Sometimes it takes several follow-ups to actually get it. What you should be doing is consistently bettering your communication and maintaining a relaxed and professional state of mind. As a result, people will be more comfortable around you, and this true whether it is face-to-face, over the phone, or via email.

This gets us into the next big mistake…

#2: Not listening

I’m sure you’ve heard the saying, “There’s a reason why we have two ears and one mouth: It’s to listen twice as much as we talk”. And yes, it’s absolutely what we should be doing. Listening is one of the biggest keys to building rapport and establishing a real and meaningful connection with your customer.

Listening shows that we care. And it proves that you are genuinely interested in helping them. It also helps us in creating a better solution for them as we know exactly what they want, their needs, desires, and what they’d like to accomplish. When listening to your customers, don’t just pay attention to the typical details such as “I’m looking for this…” or “I need this…” but instead get other information as well so that you will know and understand what the benefits to them will be from working with you.

Let them talk about themselves, what they do, their family, and other details. For example, say you’re a hardware store owner. Someone comes in who needs hardwood flooring for a home improvement project. You take them to the right place and start asking questions and listening. You find out that he needs hardwood flooring because he is redoing the living room. Turns out by asking a few more questions and listening, you learn that his wife also wants to redecorate. You have several in-store home décor solutions, give him information, and invite him to have his wife come in.

Because you helped him out so well and did such a good job of listening and building rapport, a week later his wife comes in. You spend time building rapport and listening to her and she places several orders with you. The result – extra business that you wouldn’t have received if you had not listened and paid attention.

#3: Talking features, not benefits

Another big mistake lots of people make is they talk too much about features and not about real benefits. People want to really know why and how something can help them, not what do-hickeys it’s got and all those advanced features.

Benefits target their core desires, what they really want and need. When you provide the benefits and clearly link them to how they will help them it shows that you were listening and actually care about their problem and that you are trustworthy.

Listening + Caring = Trust.

A great example of features versus benefits is the iPhone. It’s an amazing device which was really advanced for its time. Advanced touch screen, web browsing on what’s claimed to be the best mobile browser, thousands of apps to choose from, and a slew of all these different features.

For a geek, that’s awesome. For everyone else, “So what?” What the iPhone allows you to do is better manage your life. You can use the apps for a number of different things such as keeping track of your fitness, managing your calendar, being notified of appointments, and a whole lot more. It also allows you to manage your social media accounts, check and respond to email very quickly, and manage your entire business on one single device.

THAT’S the difference between features vs. benefits. See a huge difference? Then, you’re not just selling “something” to them; you’re giving them a solution which they will like and trust. And then when they enjoy it and have seen the value it has given them, they will further trust you also build even better rapport.

#4: Bad body language and tone of voice

Last but not least, body language and your tone of voice. This is often overlooked simply because it’s not always talked about as much. Don’t take it lightly though because this has a very big impression on what people see in you, and can lead to lost sales if not done right.

One way to use the right body language is to remain in a relaxed composure. Shoulders back, stand or sit up straight (less leaning), and if you use your hands when you speak, not all over the place but very direct and firm. Billy Mays, a master infomercial salesperson, used his hands very well when trying to communicate the right message.

Of course, the right body language applies to face-to-face communication but it’s also important in everyday situations. When people or potential customers see you have the wrong body language, it can turn them off and make them uneasy. If they’re uncomfortable around you, it’s going to be very hard to build rapport.

Another way to use the right body language and is extremely effective is to “copy” the person’s body language as taught in NLP or “neurolinguistic-programming”. What this does is make them more comfortable around you, even though it’s happening at an unconscious level.

The tone of voice is also very important. If you sound weak, nervous, or boring, it’s going to show easily and it is going to be hard to build rapport. You want to have a strong and confident voice as this will get your message across while demonstrating that you are passionate about and confident in your products and services.

It has been proven time and again that great conversations lead to great rapport. To build a stronger and more confident voice is simply something that takes practice.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Advent of Die Cutting Services in Manufacturing Industries

Posted on 11/20/2020 by PrintArt

Die-cutting services are of great help when it comes to generating a number of shapes from various textures like wood, plastic, metal, etc. While giving a complete finish and proper carve to your objects, these services are highly acclaimed in a number of industries. Immensely used in manufacturing units where obtaining a number of products from hardcore steel is really a tough task, this service makes it easy at one go. Demanded all over the world, they have bagged excellence for themselves in large. Unique in nature with complete assurance of precision they are cost-effective in nature and can be easily availed at your workplace.

Die-cutting services are acclaimed for their consistency and high tolerance. Capable of handling a wide range of materials like pressure-sensitive tapes, gasket, foams, rubber, polyester, label stocks, VHB, etc it ensures flexibility with design. While giving customers a complete assurance towards finesse of products they are the applied solutions to the industrial users. These services are delivered with precise die-cutting machinery which shape materials with complete consistency and exactness. Used in electronics, printing, metal, woodworking, transportation, packaging, etc they guarantee quality. With complete check and quality measure, it ensures performance in the best possible manner.

Various operations are performed by die cutting services which include laminating of adhesives, parts assemblies, shrink wrapping, forming of plastics, machining, routing, as well as sheeting, and slitting. These brilliant services are done with immense care and safety. A small mistake at a time can result in a great disaster. Therefore, while opting for them, make sure that you maintain complete attention and alertness towards the work done. Usage of threaded rods in these services has catered to the need for industrial and commercial units by the enduring quality and replacing steel for various purposes.

Integrated with various methods of serving customers’ needs by giving a defined shape and size as per their specifications, die-cutting services win recognition. With the help of the threaded rod, it becomes easier for the large manufacturing units to accomplish their work in a short duration. If you are seeking these wonderful services then you should reach out to PrintArt and talk to them about your project today!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Die Cutting Services: Definition and Applications

Posted on 11/20/2020 by PrintArt

If you take a look around, you would know at once that almost all the objects including the tables, chairs, electronics, plastic containers, rubber mats, and fiberboard, etc. are in perfect shape in accordance with their applications. Have you ever wondered how this level of precision in the form of design and pattern is acquired? This process has a very important role to play in this. Apart from materials that we use on a regular basis such as cell phones, plastic cases, and other miscellaneous accessories made of rubber, plastic, glass, etc., these methods also provide proper shape to several high-tech products and industrial components.

What is Die Cutting and how is it done?

It can be defined as a manufacturing process that uses die or specially shaped blades that are bent into the desired shape according to the application. This is required in order to cut materials such as wood, metal, plastic, rubber, fabric, glass, and other materials with precision. The process aims at providing favorable and enticing shapes and designs to the finished products and objects before being sold to the market. On the other hand, several of these products and items are assembled together through a series of steps, which would finally create a finished product.

Besides, in many other cases, machines or devices require to undergo die-cutting before being used further in the process of manufacturing the end product. Hence, several important machined parts and industrial components are die-cut to suit the applicable purposes for which they are produced.

What are various applications and what are the industries served by it?

Reliable and successful service providers are aware of the increasing demands of several industries for precision-cut and accurately-designed parts and accessories for different industrial applications. Hence, they make sure to cater to their clients’ needs accordingly by providing efficient services. Industries related to electronics, appliances, telecommunications, automotive, electrical, and construction constantly require precisely die-cut materials and parts. Die-cutting services hence are used in the following areas of application:

Abrasives
Carpets and Flooring
Cork and Disposables
Automotive Parts
Felt
Metals
Envelops
Clothing and Fabric
Electronics, LCDs, Mobile Phone Coverings and Accessories
Foam and Sponge
Filters
Decorative
Footwear Components
Furniture and Seating
Gasket, Seals and Washers
Insulation
Pipes and Tubes
Leather and Rubber
Medical products
Laminates and Composites
Plastic Cards/Credit Cards
Textiles
Tapes
Paper and Card
Packaging
UPVC Doors and Panels
Protective Clothing, and so on

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Four Color Printing – Is it Worth the Price?

Posted on 11/20/2020 by PrintArt

Four-Color printing can add an exciting dimension to your marketing materials that can be much more dramatic than simple one or two-color printing. One or two-color printing is not necessarily inferior to four-color, but the question should be: is four-color printing really necessary for the project on hand?

For example, a direct mail piece or marketing brochure that is introducing your company for the first time to a potential customer should make a great first impression and four-color printing may be the best way to communicate your products or services. However, an assembly instruction booklet to be included with a product may work fine as a one- or two-color printing project.

Four-Color Pros:

Many clients and designers often feel that four-color process printing gives them the most design flexibility. With four-color process printing, any color imaginable can be created, allowing the designer to make text in color or to use graphic elements for emphasis that literally jump off the page.

Photographs can be reproduced in color, making product images much more believable and many different colored screen tints are possible giving a designer an almost limitless palette to work with when designing.

If you are trying to produce a show-and-tell brochure where photographs are vital to explain a service, process, or product, then four-color process printing is your logical choice, regardless of the price.

Four-Color Cons:

While printing costs have become much more competitive over the years as more printers have gone to digital printing (with digital files outputting directly to plates), the pre-press work is still quite involved, though much of it is now done by graphic designers, instead of by printers.

If you have photographs or transparencies, they will need to be scanned, though digital photography does eliminate the need for scanning. Color images will still need to be color corrected and in some cases, some work will need to be done in PhotoShop to improve a photograph’s contrast and clarity.

Other pre-press work may include converting photograph files from RGB to CMYK and making sure all images are sized properly and have adequate resolution for printing.

Simple one or two-color printing jobs have less pre-press work and fewer plates to be made and tend to be less expensive to print than four-color.

Trying to reproduce some PMS (Pantone Matching System) colors using a four-color process can be difficult if not impossible with some colors. Often a client will have a logo or design element that has been printed on past materials as a PMS spot color and is upset when the same color cannot be created accurately using a four-color process.

Most four-color printing requires coated paper stock in order to produce the best color fidelity. While you can print four-color process on uncoated and textured stock, many clients find the softness and lack of contrast of the printed reproductions to be less than desirable when uncoated stock is used.

Often it is necessary to varnish or apply liquid lamination to large four-color areas or large solid areas in order to limit fingerprinting, especially on brochure and pocket folder covers. This is sometimes viewed as an option but is really necessary to make sure a quality piece makes a great first impression.

Four-color printing also requires proofing of all color proofs prior to printing to ensure true color fidelity, and it is a common practice for the client and designer to be present during press runs to approve all color and supervise press adjustments if necessary.

Pre-Press-Where Things Go Right-Or Wrong

There is an old saying that you should use the right tool for the right job, and with creating pre-press files for your project, this is very true.

When you are producing high-quality, offset lithography materials, there is no substitution for high-quality graphic design tools such as the Adobe Creative Suite (Illustrator, InDesign, PhotoShop) and Quark XPress. There are some other applications that can be used, but these are the most widely used because they are designed to work within the exacting color standards and protocols demanded by four-color printing.

If you talk to printers, you will find that few, if any, are willing to work with client-provided files such as Microsoft Word, Publisher, and other programs that are aimed at creating basic documents. More often than not, these applications are just not compatible with the software and output devices used by printers.

Programs such as Adobe InDesign and Quark XPress, are designed to be compatible with the software and standards used by lithographers and will provide for greater flexibility and accuracy for everyone throughout the pre-press and printing process.

Check with the printing company you will be working with before you start designing your project to see what programs and file types they prefer to work with.

Achieving Color Quality

Avoid doing pre-press work yourself unless you have the pre-press expertise or an experienced resource to do the work for you. A pre-press professional will have calibrated monitors so there is less of a chance of color problems, and they will have a workflow process so they can make sure all pre-press elements work together. Digital files delivered to a printing company need to work together flawlessly so there are no surprises after the job is printed. Also, four-color process printing is very exacting-what may look fine on a desktop printer may be blurry and lifeless when printed by offset lithography.

You should work through a graphic designer who has a lot of printing experience or work with a printer who will include in his price some time to go through your files and correct any pre-press problems before the job goes to press.

If you get several printing quotations, do not assume that the lowest bidder will necessarily deliver as good a print job as the high bidder or that because someone who is more expensive will deliver a better quality job. Be sure to look at samples of a printer’s work, especially projects that are similar in size and complexity as your project. Make sure your printing quotes are really an apple to apple comparison.

Working With PrintArt

If you do not like creating printing specifications and working with printers, consider using a graphic designer as your go-between. If you are working with someone to design your projects already, they may have several printers they like to work with and your designer can handle the technical issues and work with PrintArt on your behalf.

All printers are not created equal because printers vary in terms of press sizes and what is considered their ideal printing project. A printer with a smaller press might be more economical, but might have greater press limitations and could deliver a less than the first-rate job. This is why working with PrintArt makes sense, they have the equipment and expertise to handle your project.

Before your project is printed, be sure to look at digital or match print proofs to make sure you are happy with the quality of the proof. Many printers will allow you to critically examine the first color proofs and make color adjustments, providing you with a second set of color proofs prior to printing. Keep in mind that making color corrections will send your job back through pre-press and may delay the printing schedule significantly.

Press Proofing

Press proofing is one way to make sure you have no surprises after your project is printed. Usually, press proofing is done by the client, the project’s designer, or the printing sales representative handling the job. Keep in mind that some printers may charge extra to press proof as it means holding up the press run until the press proof is complete. Press hold-ups can be costly, especially if the press proof requires sending the job back to pre-press.

Press proofing is probably more important with long press-runs where you are printing tens of thousands of a brochure or other marketing materials. If you have a small print run of a few thousand, the time and effort required to press proof may not be worth it.

During a press proof, you should look for color fidelity by comparing the printed sheet against the matchpoint or digital proof. You also will want to look at solid areas making sure there are no dust spots creating white specks. Be sure to inspect a small type or type that is created using screens or reversed out of a color background.

Generally, minor color adjustments can be made to enhance or create final color balance in a four-color piece, however, extensive color adjustments on-press is not the way to correct poor quality pre-press work. When correcting on the press you are “tweaking”, and you will just not have the controls over individual images used within your print job as you do when the job is still in pre-press.

While slight color adjustments on-press is perfectly acceptable, keep in mind that any color adjustments will affect the length of the sheet; that is, anything ahead of or behind the area affected by color adjustments on press will be affected as it passes through the press.

Saving Money With Out of Town Printers

While it is tempting to use printing companies who advertise through the Internet and offer great pricing on four-color printing, keep in mind that many of these printers “gang” print, that is, they put your printing job on a large press sheet along with many other customers, so it may not be possible for your job to get the individual attention it needs. Press proofing may be difficult or impossible due to the location of the printer or the printing schedule (as some printers have three shifts).

Is Four Color Printing Worth The Price? The answer is yes for some companies and some situations, and no for others.

The bottom line is to consider carefully the reasons to use the four-color process in the first place and to take care when completing all pre-press work. Knowing your printer or your printer’s capabilities ahead of time will make for less stress and you will know what to expect if something does go wrong.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Pre-Press Production is the First Step in Offset Printing

Posted on 11/20/2020 by PrintArt

Offset printing is one of the most common techniques used in commercial print runs due to its great price and image accuracy. However, like all intricate processes, this type of printing has many different steps. The first step is pre-press production, and it involves the transfer of the original document to film and then to plates for printing. These days some documents in digital format can be sent to presses without even plates being made, but many originals are transferred first to film and then to plates for each run.

Film negatives can be made from digital files and most of the time if an original is a hard copy it’s scanned and then the negative made from the digital copy to allow for adjustment of color and sharpness. Making the negative is a simple process but determining what the best balance of color and shadow is for the run is always a process of fine-tuning. While fine art reproductions such as giclee are expected to take a bit of time and attention when it comes to color balance, it’s not as well known how much work goes into making sure that large commercial offset printing runs are balanced color-wise so that the negative is perfect.

Once the negative is done, it’s transferred to the printing plate. This happens in much the same way as developing photographs. A specific level of light is passed through the negative to expose the printing plate. When the plates are exposed to light they react, and this reaction activates an ink-receptive coating. This creates areas of the plate that will allow ink to adhere to it while other areas of the plate won’t hold ink.

Each color print run has 4 plates made for it: black, cyan, magenta, and yellow. The human eye can blend four separate dots into one color, and so all of the offset printing materials created are made from 4 simple colors arranged in certain patterns and intensity. It’s an intricate process that is mostly automated in the larger print houses with careful color analysis coming regularly throughout the run.

Next time you pick up a brochure, take a look behind the paper in your hand and imagine the steps that went into printing it. Offset is a well-known choice in the printing world, and like most things, it relies on the first step of pre-press production.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Top 5 Tips for Successful Pre-Press Printing

Posted on 11/20/202011/20/2020 by PrintArt

For successful printing, pre-press files play a major role. If this file is not prepared properly, there will be delays in output to fix the problem in the printing process or may result in the final print not up to the mark. Since pre-press files are provided by the clients to the printer, it becomes his liability to provide the right file for printing. However, that doesn’t mean that pre-press activity is not carried out in printing firms. They do it with full dedication but putting a little effort from your side can bring you desired results. Here are some top tips you can opt for.

Select the right program

For successful printing, the very first step is to create pre-press files with the appropriate program. For this pre-press software such as Illustrator, Adobe Photoshop and InDesign are the ideal choices. Never use Microsoft Word or Microsoft PowerPoint to develop a pre-press file for professional printing marketing materials like catalogs, brochures, or direct mail as it will end up in a huge disaster.

Send your printer appropriate file type

Every printing company has individual requirements for the file type they use for printing, including PrintArt. Whereas there are some printers that ask for the high-resolution PDF file, there are some which prefer the file type in original Illustrator or InDesign file, and the rest of them may want some other file type. Therefore, it is suggested to talk to PrintArt every time prior to the starting of any project in order to prevent the effort required to redo any job.

Consider printing limitations

You may find every printing company alike in many respects, though the equipment they own may vary drastically. So it is not necessary that every large and small printing company can print the given project, especially if your project has a lot of solid color areas. You will have to contact well-equipped firms which can handle the project, like PrintArt, with complex folds or having machines for fifth or sixth color. It is always good to check the abilities of the printer before handing over your pre-press project files.

Highlight the text part

To avoid any font-related issue, it is advised to highlight all the text in the pre-press file. Usually, fonts do not appear to be any issue while working on a project, though it sometimes creates trouble in printing when it doesn’t yield the correct font in the printed project. By highlighting the text part in the pre pres file, you will eliminate the need for an additional font file and will ensure that all your texts will be printed correctly.

Convert RGB image files to CMYK

Printing companies mostly complain about receiving support files such as photographs are in RGB format. If you too are doing the same you will be delaying your job and adding some more cost to your bill, because any file which is in RGB format has to be converted into CMYK format before printing. Since the process consumes more time and effort, companies charge extra for this.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

How to Choose the Best Showroom Display for Your Ceramic Tile Sample Boards

Posted on 11/19/202011/19/2020 by PrintArt

The importance that the display design plays in your overall marketing can’t be overlooked. There are many types of showroom displays you can choose for your ceramic tile sample boards, among the most popular are the wing rack, waterfall, and cradle.

A wing rack is the best choice if you have many sizes and types of tile, and your samples are shown on sample display boards. The sample board itself can be plain, or show images of ceramic tile in a finished setting. A wing rack typically holds between 40 to as many as a hundred sample boards.

Wing racks are impressive and usually large. Typically, they are situated against a windowless wall in a showroom. Quite often a wing rack tile display will have a large sign at the top, making a bold statement for the brand. These large showroom display fixtures can also be equipped with lighting units and even video displays. These really promote your sample boards.

A waterfall display rack will often hold between 9 and 16 sample boards. Waterfall displays can also hold loose ceramic tiles as well as wood flooring samples, granite, stone, and marble. Waterfall displays are an inexpensive and sturdy solution for any showroom display setting!

Waterfalls are fairly easy to move around, and as a general rule, they allow for a view behind. As such, waterfalls can be situated against a window area without making the room seem closed in! Optional signage can help reinforce the brand, and a large and colorful graphic adds a sense of stability and solidity to the company’s presence.

The tile sample boards within a wing rack also give a chance to reinforce the benefits of your product with either screen printed graphics or full-color images which can feature beautiful tile installations as well as your logos and other branding!

A cradle display is very versatile because it can show anything from large, single tiles to complete grouted sample boards. [A grouted panel is a way to display finished ceramic tiles grouted and arranged.] A cradle display is an economical way to showcase your tile flooring samples.

Like waterfall displays, a cradle display can usually be placed against either wall or window. Cradles can also have signage either at the front or placed at the back high enough to be seen over the tile sample display boards or loose tile samples.

Whether you choose a wing rack, a waterfall, or a cradle display for your tile sample boards, the impact of a finished and elegant tile display can only serve to reinforce your brand and make your products more visible!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

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