Printing Services Archives - Page 6 of 7

Packaging Your New Products to Sell

Posted on 09/02/202009/02/2020 by PrintArt

You have spent time and money developing your product. A patent has been filed. You have committed financial resources, more than expected, to make your great idea come to life. You have produced a small quantity and now you are ready to take your idea to market. You approach distributors or retailers and they love your product.

Then you get your first order and the realization comes about. How am I going to get my great product to my new customer? How will it be packaged? A customer wants to order a case of your product, how many are in a case? How will my product tell its story on the retail shelf?

These packaging problems and many other surfaces when you finally get your product to market. And in many cases, the packaging costs are the last thing a new product developer thinks of, plus many times the cost is not even in the projected cost.

Now comes the panic…

How do I package my new product for as little as possible? When in reality packaging can be the most important part of your new product. One of my current customers makes replacement transmission kits. One kit design – a standard brown retail box with a small label describing what transmissions it replaces. The other package has a four-color laminated graphic custom box that has all the information about how to install, kit parts, and what transmission it replaces. The interesting thing is although both kits have the exact same components, the kit with the four-color litho-laminated graphic packaging sells for more than the other generic transmission kit and it outsells the plain brown box almost two to one. This is why the old adage “packaging sells” is really true.

For new retail products to sell, a story about the new product must normally be told. In a retail atmosphere, the printed packaging or custom box tells that story. Custom retail packaging has graphics printed on the box, but the design of the package is also important. Maybe your product needs a custom packaging design, a windowed box, or a certain box style will allow for more information to be presented to the prospective buyer.

Now that your product has retail packaging that promotes the product, you have to get it to the retailer safely and in quantities that make sense to you financially and to your customer. Shipping boxes can be made in almost any size and style. Many times you can find a stock shipping box, that will be the right size, from online stock packaging companies, but other times, it requires a custom made shipping box, also called a custom corrugated carton. Package designers are not just for retail packaging, but also for protective packaging.

Some products will require protective packaging along with the shipping cartons. Box Style, corrugated board strength, and the correct cushioning all play a part in safely transporting your product to its destination. A good rule of thumb is a 2″ barrier of protection between your products for protection if they are fragile in nature. Anything from crumpled newspaper and loose-fill peanuts to custom foam packaging can help protect your product during shipment. If you are unsure contact a packaging professional.

Remember, a good retail graphical package design and the properly packed shipping box will help make your products get to market safely and then move off the shelves.

It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today and explain what you need. Their customer service department will put together a cost-effective quote and help your vision come to reality!.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Tips When Ordering Custom Boxes For Your Promotional Marketing Needs

Posted on 09/02/202009/02/2020 by PrintArt

Many companies order custom boxes to house information and announcements about new products, to package software, CD/DVD’s and other electronic media, or to have an option over brochures, pocket folders, and binders. This article will help you understand your vast options when requesting custom boxes.

Corrugated
Plastic
Turned Edge
Setup Boxes
Aluminum
SBS
Wooden

These are just some of the typical types of boxes.

Most people are familiar with shipping cartons made out of thick brown (or kraft) C-flute corrugated board. Inspecting a side cut of C-flute corrugated, you notice it is very wide and thick; good for shipping things but not good for accepting the kind of graphics required to market a product.

E-flute corrugation is only 1/16″ thick, much thinner than the C-flute mentioned above. On some requirements, F-flute or B-flute corrugated may be used. F-flute is very thin (even thinner than E-flute) and is used for very small boxes or boxes that require intricate die-cutting. Surprisingly, B-flute is thinner than C-flute but thicker than E-flute. B-flute is about 1/8th” thick and is used for heavier weight projects.

The corrugated board is usually stocked by the mill and is defined by colors. Brown, Oyster White, White. White is the most expensive board and most sought after for graphic usage. Combinations are available, by special order. Oyster over Kraft or Bleached over Kraft is common. Normally the wavy part of the corrugated board is Kraft.

Decoration of Corrugated

Litho lam: Many customers prefer their corrugated boxes to have the graphics printed on 80# litho paper, which can be filmed, laminated, and mounted to the corrugated. (we call this labeling). Film lamination seals the printing and enables the box hinges to be bent without cracking. The label is attached to the corrugated board before die-cutting. The film lamination can be either glossy or matte (also called de-lustered). A label can be applied to the outside or the inside of the box (also called the liner) or both. The label usually covers the entire box.

Flexo printing: Imagine a big rubber stamp and you now have a good idea of flexo printing. If complex 4 color process graphics is not required then flexo printing may be an alternative to consider. Because flexo printing is not sophisticated, you can only expect the quality of a 65 line screen. This differs dramatically from the 150 line screen quality common in litho printing (labeling). The most cost-efficient type of flexo printing is a flood coat (overall coverage) of a color. Stock printing plates can be used to put the color on the board. However, if graphics or type is required to be reversed out of the solid field or you want to have positive type or graphics, a custom printing plate will have to be made. Flexo plates are priced per square inch. The more graphics or type, the more expensive.

Silkscreen:

For quantities too low to create expensive flexo plates, silk screening can be a cost-effective alternative. Modern technology has made silk-screening almost as clear and sharp as offset printing. We start with your artwork either on a computer disk or good black and white copy. A film positive is made from the art and mounted on to a screen that has been coated with an emulsion. The screen and artwork (on a film positive) are exposed to light for a few minutes. The black of the artwork blocks the emulsion from hardening. The film positive is removed from the screen and the screen is washed with a high-speed water spray. The emulsion where the artwork was is washed away leaving a stencil of the artwork on the screen. The screen is mounted to a press and a squeegee pushes special paints through the screen onto the material for your box.

Silkscreen paints are hand mixed to come as close as possible to a specified color but it is not an exact science. We silkscreen on many different color materials and a hand-mixed Pantone color match will look different when put on colors other than white.

Turned Edge boxes and set up boxes:

Whereas corrugated boxes have “raw edges” where you can see the corrugation, turned edge differ because the board is covered by the wrap. Instead of using a corrugated board, we use different weights of chipboard. In small quantities, these boxes are made by hand. In larger quantities, box making machines are used. Turned edge boxes tend to cost more than corrugated boxes but they have a more finished look. Because chipboard is used, these boxes tend to weigh more than the equivalent corrugated box. Set up boxes are in the category of turned edge boxes. These boxes are commonly referred to as gift boxes and jewelry boxes. Both turned edge and set up boxes can be wrapped in a variety of coverings, film laminated printed paper, linen cloths, fancy paper stocks.

Plastic boxes:

Plastic boxes generally are available in either injection molded plastics or die-cut sheet plastics. Injection-molded boxes tend not to be used for custom purposes as tooling to make custom sizes and shapes are expensive and they are difficult to decorate. Most of our discussion will be on converting sheets of plastic into boxes.

The most common sheet plastics used are polyethylene and polypropylene. Both of these materials can be constructed to form boxes with tuck tabs or can be sonic welded. Sonic welded boxes ship to the customer already assembled. Tuck tab boxes can be shipped flat and assembled by the customer. Both materials come in a variety of thicknesses’ starting at 16 gauge and going up to as high as 75 gauge. The most popular thickness’ are 35 and 55 gauge for polyethylene and 30 gauge and 55 gauge for polypropylene. Polyethylene has been around longer than polypropylene and comes in a wide variety of stock colors and natural (milky clear). Polypropylene is sometimes preferred by customers seeking clear boxes because it can be made crystal clear. Polypropylene tends to be more expensive than polyethylene and has a greater tendency to show scratches and marks with use. For this reason, polypropylene is made on one or both sides with a matte finish or lines to hide the scratches. Clear polypropylene can also come with color tints.

As boxes made of plastic begin as flat sheets they are relatively easy to decorate.

Decoration of plastic:

Silk screening is the most popular technique used in polyethylene and polypropylene. Both these materials have very flat, nonporous surfaces, ideal for silk screening. With modern screening methods, a wide variety of halftones graduated screens and process printing can be accomplished at a reasonable price. Small to moderate quantities of product with complex printing, lend itself to silk screening. See details of the silk screening above.

Litho (offset) printing can be accomplished on lighter gauges of material in larger quantities. In this case, you would ideally begin with a white substrate. Quality can be as good as on coated paper stock.

Hot Stamp:

This is the transfer of color (usually metallic silver or gold) mounted to a roll of plastic on to the poly by use of a heated metallic die. The metal die is made from your artwork and is mounted to a stamping press. The colored foil on the roll is transferred to the material in the shape of your art on the die. For pricing advise the number of square inches of the leaf to be used. Multiply the width by height of the imprint area for the square inches of the leaf. Frequently you may wish to combine several methods of decoration, such as silk screening and stamping.

Aluminum boxes: A relatively new option are boxes made out of Aluminum or a combination of Aluminum and Acrylic panels. Boxes can be constructed in a tote box style, two-piece set up box style, or as CD/DVD boxes. Many customers opt for silk screen decoration on their boxes but more exciting options such as laser etching, anodizing, and powder coating are also available.

SBS or paper boxes:

Paper boxes options could fill a manual by themselves. Sales Packaging has produced many options for customers. Most frequently, we take 20 to 24 point SBS (single bleached sulfite) whiteboard, litho print, and film lam before die cutting into a variety of products. Popular items are VHS sleeves and boxes, totes, product sample boxes, CD, and marketing mailers to name a few options.

Wood boxes:

When a certain elegance is required, wood boxes fit the bill. From highly lacquered cigar type boxes to natural finished wood boxes.

Hopefully, this has shed a little light on custom boxes for promotional marketing. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today and explain what you need. Their customer service department will put together a cost-effective quote and help your vision come to reality!.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Make Your Company Feel Different With Die-Cut Marketing Materials

Posted on 09/01/202009/01/2020 by PrintArt

Are you tired of typical printing methods and want a way to make your company’s advertising feel different to the customer? One way to accomplish this goal is with die-cut marketing materials. Instead of being square, you can have your marketing materials come in any form you like.

The Die-Cut Process

Die-cutting is a form of cutting using sharp steel forms. It can be done to labels, boxes, containers, printed sheets, and more. It can be done on a flatbed press or on a rotary press at the same time that your printing is done.

Die-cut printing is a cost-effective and fast way to get the look of a cut product without having to hire someone to spend all day cutting by hand. A special cutting blade is molded into the desired shape, known as a die, and is then used to cut through the material. Often, multiple sheets are cut at once to speed up the process. The steel blade leaves a clean, sharp edge that has a professional look to it.

Stickers

Stickers are a great marketing tool. They can be stuck almost anywhere, and they are a fun freebie to hand out to the masses. Choosing to go with a die-cut sticker means that you have nearly unlimited potential for making your stickers pop. Stickers can be cut into any shape, allowing you to create a cool, custom look that people will want to keep. Die-cut stickers can be used for bumper stickers, outdoor stickers, or simply colorful pieces of artwork to stick on notebooks, coffee mugs, scrapbooks, and more.

Die-cut Flyers

If you have ever watched someone handing out flyers on the street or sticking them in people’s doors, you probably have also noticed how many of them head straight into the garbage can without a moment’s notice. Why is that? They all look the same – boring, photocopied, and obviously an advertisement. The idea with die-cut flyers is that you want them to stick out from the rest. Not only will the thicker paper give your flyer a professional feel, but a fun shape will help it to stick out from all the normal, rectangular flyers that get stuck indoors are on a daily basis.

Business Cards

Everyone knows what a business card looks like – small, rectangular, and often white with some form of printing on it. Imagine how they would react if your business card was a different shape. You could do something as simple as rounding the edges to give it a softer look, or something as extreme as choosing an entirely different shape. Whatever you choose, going with a die-cut business card practically guarantees that the person you give it to will give it a second look. And if it gets thrown in a drawer with all the other business cards, it also means that your card will stand out from all the rest.

Remember, you only get one chance to make a first impression with a client, so you want to make sure that your marketing materials stand out and feel different.

Learn about how your company can take advantage of modern die cut services to save both time and money. For more information about PrintArt and to get your custom quote on your next project, call today: (972) 562-7921

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

All You Need to Know About Die Cutting Equipment

Posted on 09/01/202009/01/2020 by PrintArt

Before going into an elaborate discussion about the equipment that is used for die-cutting, it is necessary to know what the process of these entails. Die-cutting is a manufacturing procedure that is used in large industries to get a huge number of the same shape from the sheet of a material which can be metal, plastic, wood, and fabric. The shapes that these cutters produce are known as “blanks”.

This process is used on a large scale in various industries and the manufactured products are generally composed of cut materials and then they are joined together to produce the final product. Sharp and shaped blades are used for die-cutting. Force is exerted on the blade to give it desired shape and placed on a strong backing. Then the material which is to be cut is placed on a supportive flat surface and die is applied on it. Depending on the necessity, the die is made to cut a single layer of a material or multiple layers of the same material to get a stack of blanks.

To perform this job, there are different types of die-cutting equipment available in the market. Their strength and capacity differ depending on the kind of industry where they serve. The commonly available equipment includes steel rule, rotary, laser, and many other types of ultrasonic techniques. Discussed below are the different types of machines:

Rotary Die Cutting:

These variations of die cutting machine include a cylindrical anvil and cutting blade which is made from a single sheet of tool steel. The material that needs cutting is run through the machine and a series of quick and precise cuts change the shape of the metal. The service of this equipment is required in the high volume projects where perforations need to be made through the material without disturbing its composition. It is also called “gasket die cutting” and is used to cut substances like rubber, plastic, and foam. When the issue is concerned with high volume production, in that case rotary cutting machines can feed the productivity in conjunction with bringing down the level of wastage of material. This machine is suitable for a minute and precise cut and can be used along with other processes like coating and laminating.

Press machine:

This machine is available in both capacities- for personal use and also for large scale use in the industry. They consist of a cutting blade that is placed on the metal and it is raised and lowered on the material, spread on a flat surface that needs cutting. This machine can be run by hydraulic, electric, and even by manual sources. This cutter can cut from a single piece of material or can cut from layers of materials that are placed one after another, where the context requires numerous copies of the same thing at a time.

Flatbed:

The flatbed die-cutting machine works on fluctuating degrees of hydraulic pressure to produce various shapes with a steel rule die. They are perfectly suitable for precise kiss-cuts, die-cuts, and butt-cuts out of sheets and laminates. This machine provides a cutting service at a cheaper rate. Its main benefit lies in the fact that it has higher tolerance on thicker materials and provides greater flexibility on the design front. Their involvement produces the best result in the small scale projects where the need is concerned with the production of multiple shapes and applications without the material curvature.

Laser:

Laser die-cutting equipment utilizes a non-thermal and highly focused laser beam to generate custom shapes and sizes out of the materials. The beam controlled by the computer and operates on a pre-set CAD generated design which facilitates the production of the same shapes and sizes in a large quantity. The service of this cutting machine is sought in the context that needs speed and precision. It also helps to create initial prototypes and shapes durable and sturdy materials that are otherwise difficult to handle. It produces huge quantities within a short period, making it suitable for large projects.

Water Jet:

Water jet die-cutter produces highly pressurized and forceful streams of water which has is agile enough to move at a speed that even exceeds the speed of sound. The stream is let out through a small aperture which has the ability to chop a variety of materials to desired shapes. This process of cutting is assumed to be versatile and because it utilizes a non-dulling cutter, so its maintenance expenses are minimum. Moreover, its functioning gives rise to lesser harmful byproducts.

For more information on die-cutting and to get a quote on a special project of your own, please reach out to PrintArt today! They will get you a fast affordable quote on any project size.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Advent of Die-Cutting Services in Manufacturing Industries

Posted on 08/31/202008/31/2020 by PrintArt

Die-cutting services are of great help when it comes to generating a number of shapes from various textures like wood, plastic, metal, etc. While giving a complete finish and proper carve to your objects, these services are highly acclaimed in a number of industries. Immensely used in manufacturing units where obtaining a number of products from hardcore steel is really a tough task, these services make it easy at one go. Demanded all over the world, they have bagged excellence for themselves in large. Unique in nature with complete assurance of precision they are cost-effective in nature and can be easily availed at your workplace.

Die-cutting services are acclaimed for their consistency and high tolerance. Capable of handling a wide range of materials like pressure-sensitive tapes, gasket, foams, rubber, polyester, label stocks, VHB, etc it ensures flexibility with design. While giving customers a complete assurance towards finesse of products they are the applied solutions to the industrial users. These services are delivered with precise die-cutting machinery which shapes materials with complete consistency and exactness. Used in electronics, printing, metal, woodworking, transportation, packaging, etc they guarantee quality. With complete check and quality measures, it ensures performance in the best possible manner.

Various operations are performed by die cutting services which include laminating of adhesives, parts assemblies, shrink wrapping, forming of plastics, machining, routing, as well as sheeting and slitting. These brilliant services are done with immense care and safety. A small mistake at times can result in a great disaster. Therefore, while opting for them, make sure that you maintain complete attention and alertness towards the work done. Usage of threaded rods in these services has catered to the need for industrial and commercial units by the enduring quality and replacing steel for various purposes.

Integrated with various methods of serving customers’ needs by giving a defined shape and size as per their specifications, die cutting services win recognition. With the help of a threaded rod, it becomes easier for the large manufacturing units to accomplish their work in a short duration. If you are seeking these wonderful services then reach out to PrintArt – Accurate Die-Cutting today to get a quick quote on your project!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Tips on Choosing Material Sample Board Displays

Posted on 08/31/202008/31/2020 by PrintArt

The importance that the display design plays in your overall marketing can’t be overlooked. There are many types of showroom displays you can choose for your ceramic tilesample boards, among the most popular are the wing rack, waterfall, and cradle.

A wing rack is the best choice if you have many sizes and types of tile sample boards. The sample display board itself can be plain, or show images of ceramic tile in a finished setting. A wing rack typically holds between 40 to as many as a hundred sample display boards.

Wing racks are impressive and usually large. Typically, they are situated against a windowless wall in a showroom. Quite often a wing rack tile display will have a large sign at the top, making a bold statement for the brand. These large showroom display fixtures can also be equipped with lighting units and even video displays.

A waterfall display rack will often hold between 9 and 16 sample boards. Waterfall displays can also hold loose ceramic tiles as well as wood flooring samples, granite, stone, and marble. Waterfall displays are an inexpensive and sturdy solution for any showroom display setting!

Waterfalls are fairly easy to move around, and as a general rule, they allow for a view behind. As such, waterfalls can be situated against a window area without making the room seem closed in! Optional signage can help reinforce the brand, and a large and colorful graphic adds a sense of stability and solidity to the company’s presence.

The tile sample boards within a wing rack also give a chance to reinforce the benefits of your product with either screen printed graphics or full-color images which can feature beautiful tile installations as well as your logos and another branding!

A cradle display is very versatile because it can show anything from large, single tiles to complete grouted sample board panels. [A grouted panel is a way to display finished ceramic tiles grouted and arranged.] A cradle display is an economical way to showcase your tile flooring samples.

Like waterfall displays, a cradle display can usually be placed against either wall or window. Cradles can also have signage either at the front or placed at the back high enough to be seen over the tile sample display boards or loose tile samples.

Whether you choose a wing rack, a waterfall, or a cradle display for your tile sample boards, the impact of a finished and elegant tile display can only serve to reinforce your brand and make your products more visible!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Commercial Printing – The Benefits

Posted on 08/23/202008/24/2020 by PrintArt

Printing is one of the most important business functions that exist. This is true both inside and outside of the office. Of course, a desktop printer simply isn’t enough in order to handle commercial printing jobs.

Taking advantage of commercial printing service is important in order for a business to be able to project itself in the best light possible. Consider what goes through a customer’s mind when they compare to products while they are shopping. If it comes down to it, the customer will choose the product that has the best label. Low-quality printing may not necessarily indicate a lower quality company, but a consumer doesn’t have a great deal more information to rely on in most cases.

In order to make the best possible impression on your customers, you need to make sure that you are using the highest quality printing services available. This can rarely be achieved within the house, even with some of the most expensive equipment available being at hand.

This is no less true in the business world. In order for businesses to associate with one another, they have to view one another in a positive light. It may sound funny, but the quality of something as simple as a business card can have a surprising psychological effect on the way that you are perceived. A business card that is simultaneously professional and high in quality (but not loud or boisterous) could be the turning point in the way that you or your business is viewed by a potential business partner.

Taking advantage of high-quality commercial printing services is important if you want to make the best possible impression on the individual or organization that you are communicating with. Consider flyers. Flyers are one of the most inexpensive forms of marketing. They can be passed around and viewed by several people. A high-quality flyer is more likely to draw the eye. A flyer does no good if people don’t even look at it. In addition to this, a flyer that is made with high-quality materials is less likely to become damaged as it is passed around, increasing the possibility that it will pass through multiple people’s hands.

In most cases, it is also much more cost-effective to work with a commercial printing service than by attempting to handle it in house. Because of the fact that printing is their core business function, they will invest all of their resources in providing the highest quality, lowest cost prints possible.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Tips for Selecting Commercial Printing Services for Your Business Needs

Posted on 08/23/202008/24/2020 by PrintArt

If it is your first commercial printing order then you might be confused about selecting the right services. There are many companies out there offering poor quality printing services.

This article presents a few tips that you have to consider while selecting commercial printing services for your business needs.

Ask for a template: Before giving a bulk order, request the printing service to offer a template. This will give you an idea of the quality of printing. Do not rely on words as each printer works in a different way.

Know about the inks: This depends on whether you need full color on both sides or not. If you choose the 4/4 option, you can have papers with full color on both sides. 1/0 means the paper will be black on one and blank on the other side. With the 4/1 option, you can have full color on one side and black on the other side. There are also metallic and magnetic inks that you can choose. Thus, knowledge about the inks used for effective brochures that best fit your needs.

Type of the paper and the coating used: There are a variety of papers available for various printing jobs. They generally vary in thickness and quality. Select the paper depending on the constraints such as the final weight of the booklet and the price of the paper. Finally, to make the brochure look attractive a shiny coating is applied. Generally, varnish, UV coating, spot varnish, aqueous coating, etc,. are used. UV coating is the preferred coating as it dries fast. Also, know whether the coating is applied on one side or both sides.

Know the cost: The printing costs can be reduced by making bulk orders. Make sure to order the least quantity the printer is ready to offer. If you are ordering below the minimum limit you will be paying more per piece. If you require a very less number then go for a smaller press. Generally, huge printers set the minimum limit as 5000 pieces.

Know whether your order will be printed separately or as a gang runs: In a gang run, multiple works are carried out on a single plate. As a result, printing costs reduce greatly. However, you may have to compromise on the color quality.

Other services you can inquire about are the bindery services offered, embossing work, and whether they use the print bleed or not. Lastly, select commercial printing services that compromise all the mentioned factors to the maximum extent.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Commercial Printing: Make It Do Wonders for Your Cause

Posted on 08/23/202008/24/2020 by PrintArt

Whether you are running for office or you just want to promote a specific product or a rallying slogan, let commercial printing proclaim your message for you. Being prominently displayed will certainly help the public recognize you and your cause. Make sure to choose a catchy color combination and design that they will immediately remember and associate with you. You will surely appreciate how people will easily identify you with your printed matter.

You and Your Message

You may want to be easily recognized because you are running for a position in school, in the office, in the community, or in government. You want people to recognize you wherever you go, and to associate you with a particular theme or slogan. You want to be part of their everyday lives so that they will remember you when the time comes to choose a leader, or it is time to make a decision regarding a controversial issue. As long as you have a valid and substantial point, advertising yourself through commercial printing may help your cause.

The Power of the Visual Medium

Just like spreading information through word of mouth, letting yourself and your message be constantly seen is one effective way to spread it. For some, television advertising may be a bit too expensive. Here is where commercial printing can help. Although you will still need to spend a considerable amount of money, you will get more for what you pay for. A thirty-second television spot could be equivalent to tons of brochures, newsletters, and posters. You might be able to reach areas that television cannot. People will constantly see your face and your message plastered on walls, posts, or in their mailboxes. You can even use everyday items such as coffee mugs, calendars, shirts, bags, and the like. The more often you and your message are seen, the better your chances are, assuming that the public genuinely believes in you. Sooner or later, you will get into their subconscious, and hopefully, your message has been drilled in.

What Products Can You Use

Aside from the usual leaflets, brochures, and newsletters, you may use posters, notepads, envelopes, folders, calendars, door hangers, shirts, keychains, bags, fans, coffee mugs and anything else that you expect your target audience to use often. If you are promoting your message in an office, there are tons of office paraphernalia that employees will gladly use. If your venue is a school, the faculty also makes use of a lot of things that can bear the imprint of your message.

Online Printing Convenience

You will be pleased to know that commercial printing jobs just got more convenient because of online print management. You will be given an account as a client, wherein you will be able to keep track of your printing jobs, make changes to your orders, request for copies of invoices, ask for product estimates, view other available products, and eventually place new orders.

Be sure to include commercial printing in your list of advertising options. The more striking and attractive-looking your design is, the more popular it will be. Choose something hip and stylish that will appeal to all age brackets and people of different social standing. Keep your message short and succinct for faster recall.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

What Commercial Printing Can Do For You

Posted on 08/23/202008/24/2020 by PrintArt

Commercial printing is on the rise. Advertising and marketing experts rely on commercial printers to have their prints done in a way that they want and when they want it. Marketing strategies rely on effective print mediums in order to maximize its effect over the target audience. Here is a closer look at what commercial printing can do for you.

How will you get it printed?
There are different printing technologies that your printing company can offer you – digital and offset printing. It is best that you have a printing company that offers both of these services so that you can maximize the options that you can do with your prints. Having both digital and offset printing processes available will make your printing experience fast and easy.

Digital printing involves direct to printer technology that allows you to print your materials quickly and easily. It is a process that specializes in making short-run prints and on-demand prints available and easily accessible to a bunch of people. If you have short orders or if you want your prints done easily, fast, and on-demand, then digital printing is the way to go.

Offset printing on the other hand involves the use of plates in order for the prints to be done. Plates are used as guides and they pass through ink rollers in order for your prints to be done. Offset printers specialize in creating and accommodating bulk orders. Because of its very high impression speeds, your prints can be done easily and at a very high quality.

Fast Turnaround Times
Whatever printing method that you choose, whether digital or offset, you are assured of having fast turnaround times since both printing methods are effective in producing those orders. With today’s technology, even the production of plates is much easier – allowing you for a quicker and faster turn around time. The digital printing method also allows for printing on demand that allows you to specify when you want your prints done.

Quick and easy access
Also, commercial printers usually have websites where you can post your orders on. You no longer need to go to a printing company personally but you can now order through the internet and let them deliver your prints straight to your home or office.

Uploading your files is also very easy. Just follow the instructions on the websites and with just a few clicks, your designs can be sent to the printing companies. There are also FTP file servers that allow for easy uploading of files that have sizes 50MB and up.

An important reminder: Always check your proofs
Proofs are very important if you want to make sure that your prints are error-free. Approving the proofs is the last stage of the printing process before your designs are sent to the printer so better make sure that there are no misspelled words and that there are no misaligned elements that you want to change later. Once your proofs are approved and sent to the printer, you can’t do anything about it and just wait for the final outcome.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

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