Offset Printing in Commercial Printing?

In the world of commercial printing, particularly when dealing with printing high volumes, offset printing would be considered the most popular technique. But what is it? In order to understand the principles behind it, we need to first look at the lithographic process.

In lithography, you start off with a metallic plate or stone whose surface is totally smooth. Whatever text or image you want to be printed is initially written/painted/drawn onto the surface with ink (oil-based). It is then fixed onto this surface by using a chemical process. So when you want to print the image or text, you roll oil-based ink on the plate then place a piece of paper on top with little pressure. Since the surface has been separated into hydrophobic (accept ink) and hydrophilic sections (reject ink), only the image shows up on the paper, which is what you want.

Now, with offset printing, instead of directly printing the image from the plate onto paper, it is transferred to a rubber surface first then onto paper. That is why sometimes, this technique is also referred to as offset lithography. The result is a clearer image.

So why is this technique so popular? Probably the biggest reason is associated with economies of scale. As volume increases, the cost of printing per page decreases. A majority of the cost is in the initial preparation. However, with each additional print, you would be generally paying only for the paper and ink, which is relatively small in cost. At the same time, you can still maintain high quality in each printing, which is a huge advantage – consistently clean and sharp images. Another positive factor is that the printing plates can be easily and rapidly produced. On top of that, the plates from this process last longer than the traditional lithographic process since the plates don’t come in direct contact with the paper.

Of course, offset commercial printing is not without its flaws. From a cost perspective, the initial setup of the printing press (briefly mentioned earlier) may represent a deterrent. It wouldn’t recommend that if your printing job is of small quantity to use this method. Also, if the printing plates are not properly and regularly maintained, they can oxidize which leads to negative images being printed.

So basically, if you need a very large amount of printing done, retain high quality in each and every print, plus still be cost-efficient with the entire process, then offset printing is a suitable choice indeed.


PrintArt – Accurate Die Cutting
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Commercial Printing Costs Becoming Lower As Technology Improves

Commercial printing houses have always been businesses that relied on technology to get the job done, but these days the tech has become so advanced that it lets print houses offer amazing deals and routinely low prices. With new internet communication techniques and the involvement of digital plates in some print technologies, it’s become common for specialized printing that was not even available a decade ago to now be offered at prices nearly every business can afford. In addition to small businesses, individuals are now starting to use print houses for more customized runs than they ever thought they would be able to do.

A large part of the new pricing parameters for smaller projects is the use of digital plates in some of the printing processes. Rather than having to create a set of 4 physical plates for CMYK projects, the image is sent digitally to the printing machine. This allows for the original image to be constantly changed without there being a need to remake plates. Things like personalized children’s books, holiday cards, and invitations are now much more affordable and available to a wider range of people thanks to the digital transfer of an image right to the printer.

Another part of printing that has evolved technically is the use of the internet as a source of customers. These days clients can design a postcard on their own computer and then go onto the internet to upload their image right onto a commercial printing house’s website. The print house can do a run of a few thousand and mail them out to the customer at substantial cost savings when compared to running postcards 10 years ago. Because the internet is available 24/7 the number of orders has steadily grown for print houses with an online presence since no matter the day and time customers can send in orders.

Commercial printing is a profession that requires constant attention to new technology. There are constantly new types of equipment, new printing processes, and new ways to reach out to customers. By keeping themselves on top of new ideas and machines as well as utilizing the power and reach of the internet, print houses have made sure that their customer base as well as their order level is constantly growing.


PrintArt – Accurate Die Cutting
413 Interchange St.
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972.562.7921
https://www.printart-adc.com


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Why Use A Commercial Printing Company?

There is one particularly good reason to invest in a reputable commercial printing company and that is their ability to produce state-of-the-art printed materials. Another reason is that a qualified commercial printing company acts as a regular consultant for their customers and assist with decisions on the best types of formats and styles for printing. Within the framework of a commercial printing company’s expertise lies a wealth of knowledge of color separations, appropriate typography as well as the most effective paper for their customers’ needs. Coordinating all of these elements is a learned technique all commercial printers know well and understand.

Time For A Professional?
Although there are numerous software programs available for inhouse business printing and the new generation of business printers are fairly sophisticated, one thing is missing: expertise. Expertise is only available from experienced commercial printers. Their printing equipment far exceeds the small business software and printer packages available. This is an important point to keep in mind when it’s time to introduce new sales and marketing materials. To the trained eye, commercial printing companies can work miracles with color and offsets for brochures, business cards, and other sales and marketing promotional materials.

Reliability – The Blue Ribbon Advantage Of Using A Commercial Printing Company
In addition to engaging a commercial printing company as a professional business consultant, there is also the reliability of top quality work that is essential to business owners. That reliability translates easily to savings that increase revenue. For most jobs, there is a negligible error when compared to in-house printing. If a printing batch done inhouse doesn’t meet the business owner’s standards, there’s the waste of printing supplies and time and effort to consider. This is particularly true when a small business attempts a massive sales campaign that requires high volumes of printed brochures, leaflets, flyers or newsletters.

Quality – The Top Priority
Because of their expertise in advanced printing techniques, a higher level of quality is maintained consistently for all printing projects that are required as a regular part of the business. Of all of the reasons to engage a commercial printing company, quality is the most important. The printed quality of business materials is judged by customers and other business associates from the moment its viewed. If quality is compromised, so is the company image. That can be a source of lost business revenue.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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The Different Industries That Benefit From Commercial Printing

Commercial printing is beneficial to various industries. Its purpose is to convey information to a specific group of people or to the general public. The commercial prints produced by different printing companies are used to spread certain information and they are also used to promote products and services. The manufacturing industry needs the services of printing companies in order to introduce their products to plenty of people. There are numerous services offered by printing companies that can be very useful to a lot of people.

The Publishing Industry

In the publishing industry, commercial printing serves a very important purpose. Books, newspapers, magazines, and other reading materials will not be created if there are no printing companies. Big printing companies handle large scale printing projects for multinational publishing companies. The small and medium-sized printing companies cater to the demands of individuals and small publishing firms. There are millions of books that only have texts and a few images and there are also a huge number of books with images mainly printed on their pages. For these different types of books, certain printing methods are required. Even in magazines, the printing software used is different from that used for books.

Architecture and Interior Design

The field of architecture and interior design is constantly looking for new ways to create new designs. Architectural structures and interior finishes are being developed through the use of commercial printing. For example, the walls of commercial and institutional buildings have accents made from fiberglass printed with various designs. Computer software is used to edit the design of the wall treatments so there’s freedom when it comes to the creation of the final design. Clients of architectural firms can give specific design requirements that can be translated by the computer into a wall treatment. Even in residential homes, the accent walls can be made from printed material.

Advertising and Marketing

The advertising and marketing industry is in need of the services of commercial printing companies because they have plenty of promotional projects. The printing of flyers, brochures, and tarpaulins is part of the promotional paraphernalia of advertising companies. These print ads are distributed to the public so that they can be aware of the new products and services available for them. The marketing companies rely on the services of printing companies to produce prints for their various projects.

Show Business

The world of film and television also requires printing services because it has to promote the movies and shows of actors and actresses. Movie posters, tarpaulins, and billboards are used to introduce new films to the general public. The people are always interested in new movies and it really helps if they can visualize the concept of the movies through commercial printing products. These posters and billboards need to be done creatively and the creativity should translate even in the printed items.

Commercial printing has various functions in different industries. The products made by the printing companies are used by the different sectors of society in order to distribute plenty of information to a lot of people.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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The Assets of Commercial Printing

When the word printing comes to mind, there are probably images of newspapers or dailies bundled up to be delivered that come to mind. Other than that, there are issues of colorful glossies neatly displayed in racks on the newsstands. Then, of course, there are books – thin or thick, hardbound, or paperbound.

Printing isn’t merely a service that certain institutions acquire or is limited to only big wig corporations that order thousands upon thousands of prints at a minimum order. Online printing has changed that impression on printers and has made printing a more accessible and friendly enterprise that private individuals can indulge themselves in.

Commercial printing contains a huge scale of products and services under its umbrella. From individuals, small-scale businesses to private companies, anyone can avail of a product or service easily. Commercial printing is a come one, come all business where anyone can design their own prints and see it on paper.

Commercial printing might at first throw you off into thinking about the negative connotations attached to the word commercial. Commercial can mean a streamlined offering of services and products – implying that it has no novelty. It can also imply a product or device made for consumption, or the excess of it thereof.

Commercial printing is hardly a necessity, unlike food or gasoline. But that is not to say that it does not have its own merits or has its own role to play out. Commercial printing has established itself as an important service provider to other institutions and industry.

Commercial printing, as mentioned before, provides products and services which cannot be called unoriginal as most have custom designs for their printing projects. What commercial printing has brought is a standard that promotes quality, service, and affordability of prints.

It raises this bar that made commercial printing all the more a flexible and reliant printing solutions provider. Among these, online printers exercise a most rigorous schedule and systematic workflow in order to produce prints faster and faster, keeping pace with the rest of the world.

There are plenty of commercial printers in the market, most of which are online. Online printers provide a lot of services, enhancing each and every time quality, service, and turn around time to edge out the rest of the competitions.

Nevertheless, it is not just about churning out the fastest prints. Commercial printers use the most well-calibrated machines to generate accurate prints. These are mostly produced through offset printing which gives well-defined prints in a short period of time. Along with this, four-color process printing renders images or designs more colorful and vibrant. The four-color process printing or CMYK – cyan, magenta, yellow and black, reproduces photos or graphics in tantalizing colors made by layering the different colors in varying saturation or concentration to create the right hues and tones.

Custom Printing

Commercial Printing is used in multiple ways by a diverse set of markets. As was mentioned earlier, individuals rely on the commercial printers for their own personal effects such as business cards, greeting cards, and the like. Custom printing is never a question. As long you a file and size or product in mind, then you can go ahead and make your very own invitations. There are online printers who go at an extra length to assist you through their in-house mailing services.

Promotions and Advertising

There are plenty of commercial printers who generate materials for promotions and advertisements, including are direct marketing materials.
Brochures, catalogs, flyers, posters, banners, and adhesive backs are popular and cater to many small-scale businessmen’s needs.

In direct marketing, postcards, brochures, and catalogs are sent out in order to tap into a wider, diverse market. It takes on the advantage of being in direct contact with its audience in order to deliver its message and promote the visibility and of its products. Unlike computers, television, and radio, their connections to their audience are severed once they turn the appliance off.

Labels and Stickers

Of course, as with any business selling or making their own products, brand identity is an important strategy in promoting such goods. Commercial printing produces labels and stickers meant as brand labels, bar codes, and the like.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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Why Should You Consider Commercial Printing?

When you know that ordinary printing cannot handle your needs, commercial printing is your next option. Commercial services offer tools and equipment for all types of printing. People who engage in this type of business spend a lot of time and money to produce the best services for their customers. In the pursuit of excellence, these printing companies make sure that they provide impeccable and reliable service.

Commercial printing is more practical

These types of services can help you with any of your printing needs. Regardless of your printing need, commercial printing allows you to have a wide variety of choices. It is cheaper to take advantage of their printing services instead of doing it on your own. There will be times when you will need a special type of printer for a specific printing task. It is more practical to designate this task to a commercial printing company instead of buying the printer. If you will not be using this printing machine for most of your printing needs, you will just be wasting your money because you don’t necessarily need it. A sophisticated printer is an expensive investment. Before buying one, think about the frequency of its usage and the necessity of its purchase.

Commercial printing suits your printing needs

If you need to have your materials printed in a stylish and classy way, you will benefit from the services of these commercial printing services. Because these businesses are focused on printing, they know exactly what you need. They know different techniques to bring you the results that you expect. You might even be surprised to know that they can make you a better outline when an adjustment needs to be made. They can also offer you several options to choose from. If you don’t know what to select, they can suggest a sensible choice for you. You can trust their opinions because they are experts in this line of business.

Get the reliability you need from a commercial vendor

When you are meeting a deadline, you don’t have to worry about all the time you have to spend on printing because there are available commercial printing services to help you. Commercial printing businesses invested in high-quality machines and equipment to produce superior printing results. These machines are always calibrated to ensure a reliable printing service. These businesses are also committed to providing quality printing results on time. This gives you the peace of mind that they will do whatever it takes to give you what you need at the time they promised.

Because there are so many establishments, it is quite difficult to choose which one to consider for your printing needs. As long as they can handle your printing needs and commit to completing them on time, you can count on their services. Remember that you can’t do everything on your own. Inasmuch as you want to complete your tasks independently, it is much better to entrust some responsibilities to others. In this case, a commercial printing service can definitely do a better job than you when it comes to your printing needs.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

PrintArt Launches their New Website

August 11, 2020 – McKinney, Texas – PrintArt, a high-technology print services company with a nationwide presence, today announced the launch of its much-anticipated new website.

Incorporating a plethora of suggestions from its ever-increasing customer base, the new website is not only attractive to view but also very easy to navigate – making it fast and intuitive for existing and new customers to see the ever-expanding variety of options they have. These options include asphalt shingle sample boards; tile sample boards; and custom floor displays; as well as die-cutting; waterjet cutting and laser cutting of stone, brick, and polymers.

Indeed, PrintArt has cutting-edge technologies to print – in full color – on just about any material or surface. Meaning that they can make your demo, booth exhibit, promotional display, or point-of-purchase (POP) noticeable and memorable.

“Our customers are our partners, and they stay with us because we understand the value they place on brand awareness and recall, and on lead generation,” says Chris Alguire, President of PrintArt. This is why, in addition to large format digital printing, and eye-catching projects involving exotic shapes and materials, PrintArt also excels in creating the full range of product sample services and sales enablement materials. Such as product packaging, binders, folders, brochures, and leave-behind collaterals.

PrintArt’s new website gives customers and interested parties more depth and detail about the options available to give their business the extra competitive edge they’ve been looking for – all in an easy to read and easy to navigate responsive package that displays well on any size of the device.

Again Chris Alguire, President of PrintArt: “It was well worth the investment and time commitment. We already had the skill sets and the capacity to continue our growth cycle. And now we have a front-end website that reflects well on these superior fulfillment capabilities. I invite everyone to come, have a look at PrintArt-adc.com.”

About PrintArt
Founded in 1981 in the North Texas City of McKinney, PrintArt is a high-technology, digital printing innovator with facilities in Dallas, Texas; Greenville, Tennessee; and upstate New York. Our design professionals can provide as much support as you need for your projects – up to and including turnkey solutions if you need them. We have the technologies to cut and shape substrate materials as diverse as paper, stone, and a variety of laminated polymers, as well as gluing systems and full-color printing on virtually any substrate surface. With over 155,000 square feet of manufacturing space, including large format forming and printing, we’re geared up to become your trusted partner for all your promotional, exhibiting, and marketing activities.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.