Commercial Printing Archives

4 Advantages of Using UV Printing Machines

Posted on 12/15/202004/20/2023 by PrintArt

UV printing is the most-efficient way to produce printed material in the commercial field and is starting to become the new standard. It has a variety of advantages, including flexibility, durability, high print qualities, and fast curing speeds. UV printed is appreciated for its ability to print on uncoated stocks and unusual substrates. Besides the actual printer, UV inks also come with a variety of advantages compared to standard solvent-based inks. They are more environmentally friendly for one. They also provide a nice gloss, sharp contrast, resistance to smearing, light-fastness, and good opacity. Because the UV inks do not rely on evaporative agents, the ink does not stick or thicken during the press run. Here are four of the major advantages of UV printers: Flexibility A UV printing machine is designed to print on virtually any non-absorbent or absorbent surface. This flexibility in printing makes it possible to easily print on more surfaces than every before. Printing on non-porous surfaces like hardboard and Styrene is now more common. A small print shop is given the option of printing on hundreds of different formats such as large banners, cards, clings, book covers, and similar retail items. High Quality UV printing means it is possible to avoid repeated runs through a traditional press machine due to low-quality prints. Since the UV inks are designed to sit on the surface of the printed material, it does not absorb the liquid. Therefore print work stays nice and crisp with vibrant and high-gloss colors. Durability A large banner with an image added using a UV printer is much more resilient to sun exposure, wear and tear, and scratches compared to the more traditional printing techniques. This is certain to benefit the companies displaying the large promotional signs since it is much less likely to appear weather-worn after one or two weeks in the sun. Curing Speeds A UV printer using instant drying ink means it is possible to work faster and more efficiently. Since the ink is dry the instant it leaves the printer there is no more issues related to ghosting of images or waiting to do proofs. The faster work process means it is possible to move to the finishing and binding work sooner. All in all, for the customer searching for increased flexibility, durability, and speed for the wide-ranging commercial needs, the UV printer is certain to offer one of the most desirable pieces of equipment in the industry. Get a lot more information on the most-effective commercial printing equipment including the UV printer and Flatbed printer. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!

PrintArt – Accurate Die Cutting 413 Interchange St. McKinney, TX 75071 972.562.7921 https://www.printart-adc.com

Trade Show Printing and Direct Mail Campaigns for 2021

Posted on 12/15/2020 by PrintArt

Convention organizers need to realize that trade show printing is not limited to show dailies and brochures. Because of the economy, convention attendees have higher expectations than ever. Every trip to a convention has to be justified and vetted and it’s difficult for attendees to do this when convention organizers have little to offer in way of customized services.

This is why it is necessary for organizers and exhibitors to take extra steps to prove that attending trade shows is more than a luxury. In 2021 the best way to do this is to include direct mail campaigns in all aspects of the convention.

Moving Beyond Generic Postcard Mailers

It’s not uncommon for large organizations to use personalized mailings for the initial announcements and postcard mailers to a convention. This is a basic level of service and can sometimes be done in house. But the mailings are often generic and it is easy to see that they aren’t really personalized.

Show organizers and exhibitors should work with a commercial printer that can create multi-styled campaigns based on the interests and prior activities of trade show attendees. For example, more personalized mailers should include information that is specific to the attendee’s industry, location, and job responsibilities.

Custom Direct Mail Campaigns

Organizers need to prove that attending the show will be worthwhile for companies by showing that such an array of information will be impossible to find anywhere else. After the initial invitation, organizers should implement direct mail campaigns: mailing a list of exhibitors, presentations, and lectures that may interest the potential attendee.

Although it can be convenient to do this via email, organizers also need to use print versions because physical material shows commitment. Plus, custom printed direct mail is more likely to be opened than an email.

Once potential attendees have expressed an interest in the show, organizers should continue to follow up with postcard mailers, much in the same way that candidates for office use political postcards to remind constituents to vote.

After a commitment to attend, organizers can then send personalized schedules, including hotel and airline recommendations.

Advance Preparation With Commercial Printers

Once armed with all of this information, there is no limit to how it can be used. Commercial printers like PrintArt not only have the ability to clean up your data, removing any extraneous information and duplicate entries, they can also help you with BMC/SCF Drops.

It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

How Printing Methods Have Changed

Posted on 12/15/2020 by PrintArt

Printing is a process that involves reproducing images and text on paper using ink. The process itself has evolved over a period of time to become what it is today. Some methods originated back in 3500 BC in Mesopotamia where cylinder seals and other related stamp seals were first used. In 200 AD wood printing came into existence and examples of the same were found in Egypt and China. The rest as they say is history. Given below are some top methods that were invented over the years.

Movable type:

Movable type printing involves using movable pieces of metal which allows for more flexibility than block printing or hand-copying. This method was developed around the mid-15th century and the first system was created in China and it was made out of porcelain. With further innovations, durable systems were made out of wood and then cooper and bronze.

Printing Press:

Johannes Gutenberg invented the famous press, which uses the movable type page setting and it made printing faster and durable. The metal type pieces used here were more robust than the ones used in the system earlier and this led to the letters being more uniform, which in turn paved the way to fonts and typography. All the movable type printing that is done today derives from Gutenberg’s innovations and it is hailed as one of the most important innovations in the field of printing services. Following this innovation in 1843 the rotary press was invented which allowed printing on continuous rolls of paper using impressions on a cylinder.

Offset printing:

The offset method is modern technology and is used across the world these days. In this unique technique, an inked image is offset or transferred from a plate to a rubber blanket which is then transferred to the surface. These days most newspapers and books are printed using offset techniques.

Apart from this technique in the modern world, there are a number of other techniques used to print on different surfaces.

Screen printing: This is a technique used to print on floor tiles as well as t-shirts.

Inkjet printing: This technique is used to print a small number of packaging materials as well as books. This method is also used to simulate offset printing on different materials.

Laser printing: This method is used primarily in offices and is used to print transactional items such as documents or bills.

Thus printing methods have changed from the initial wood/block printing to modern-day offset printing. These days commercial printers have many more options in terms of printing methods depending on the surface that they want to print on.

Choose PrintArt for all your printing needs.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Do Print Signs Increase Business Brand Visibility?

Posted on 12/15/2020 by PrintArt

With a multitude of advertising, marketing options including ways to create awareness or alerting the public about hazards, print signs are here to stay. Most signs and banners are used for announcements, sales, events, real estate, and product promotions. Additionally, other signs can be seen in windows, commercial establishments using some of the finest effective print materials. The revolutionary advancements in ink technology have brought about quick and permanent signs over a variety of materials. Though there are numerous types of print signs requirements, here are just a few broad areas where they are needed:

Health and Safety Signs

There are numerous signs that are used to provide people with the required warnings about potential dangers. It is a legal requirement to have an adequate number of signs about potentially dangerous areas and situations on-premises for public safety. Dangerous zones require proper warning print signs such as chemical warning, fire warning, under construction, and electrical safety signs. Most common signs other than warning signs include entry signs- ‘authorized personnel’, ‘reserved parking’, ‘trespassers will be prosecuted’, ‘No smoking’, and many more.

If you are looking to get such signs, it is best to either look online, compare quotes from most sign makers and then decide or walk over to the nearest local signage supplier and get them printed for your business. In most cases, print signs are needed everywhere right from an urban office to industries and public places. With changing legislation with respect to smoking in public, the requirement for health signs has increased. Fire safety signs and first aid notifications make some of the other categories of signs.

Parking Signs

Parking signs are another category that is required in every business. Whether you have a commercial establishment, restaurant, office, or service provider you need to have adequate parking signs for your clients, especially handicap parking bays. Handicap accessible ramps, exits, washrooms, and entrances need to be highlighted for the safety of your customers. You can select the best signs with arrow markings for handicapped individuals and put them over disability accessible entry and exit points.

Commercial signs

You must have seen numerous storefronts with signs, banners, and even window graphics that not only make the commercial establishments attractive but promote the service too. Window print signs are perfect ways to advertise your products while sidewalk signs and vinyl banners can add to the marketing campaign. With tempting words, attractive designing, and perfect printing, commercial signs announce clearance sales, display products, and services, help build brands, product endorsements, and customer benefits.

Vinyl banners and decals

Last but not the least, vinyl decals and banners are one of the key aspects of business promotion if you want to go big. Yeah! Just get that window decal digitally printed and see the increase in footfalls. The window graphics and decals make it more exciting and interesting, helping your store or business stand apart from the rest. Here is the additional advantage of having decals:

· No adhesive, so clean removal: Adhesive vinyl is used to print decals, so there is no mark when you peel off window decal print signs.
· Easy repositioning: As no glue is used, repositioning the decals are easy. You do not have to worry about it leaving a mark.
· Seek attention: The huge size and sheer magnitude of the decals and print signs make it command the attention your business seeks.

Using print signs is one of the most cost-effective ways of advertising and marketing your service or product and creating your brand image effectively.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

The Value of Effective Catalog Printing Services

Posted on 12/15/2020 by PrintArt

Catalog printing is now an integral part of many businesses. Its popularity can largely be attributed to its effectiveness in enabling business owners to popularize their businesses. Catalogs are very common at trade shows and exhibitions. You can incorporate all the important details about your products and services in your catalogs during trade shows. This enables you to inform your target customers about the latest innovations in your company. But for you to enjoy these benefits you have to make your catalogs effective. This requires you to learn a few important aspects of catalog printing. For instance, you should know how to find the best printing firm. Also, it is important to understand what effective catalog printing entails.

There are two methods of printing catalogs, that is, short-run and commercial catalog printing. Short-run catalogs are suitable for events such as trade shows and exhibitions. Business catalogs on the other hand are suitable for direct mail advertising. The latter are processed in small quantities.

When it comes to printing short-run catalogs, you need to have high-quality printing equipment in order to produce a large number of catalogs within a short time. But the main question that almost every business owner asks is: What is the benefit of using catalog printing in marketing? Well, this type of printing presents a couple of benefits to marketers. Here are some of them:

• Easy to track: Unlike TV commercials, catalogs are easy to track. This is especially true because you distribute them directly to your targeted audiences. This makes it easy for you to reach out to a large number of prospective customers. With catalogs, you will be able to monitor the results of your marketing campaigns.

• Enough Space for Creativity: When you use catalogs to market your business you will have enough space to create a catchy and more convincing message. In fact, this is one of the reasons why many companies prefer catalogs over other forms of advertising. In a TV commercial, the space is quite limited. So you are forced to keep your message as precise as possible.

• Durable: Catalogs are more long-lasting than TV and radio commercials. Your customers can keep the catalogs for future reference. But once a commercial has stopped airing many people will forget about it straight off.

Catalog Printing can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

The Importance of Commercial Printers

Posted on 12/15/2020 by PrintArt

Whether you are a multi-million dollar corporation or a small town mom and pop store, a commercial printer is a very important element to your success. Before they became regular establishments, businesses large and small had to depend on themselves to produce all their printed materials. In addition to being very expensive, unless you had a computer or marketing degree, you would be completely frustrated with the time and money you wasted trying to create the perfect sample for your customers. Thankfully, those days are over! No matter what size your company or business is, there is a commercial printer like PrintArt up in McKinney, Texas ready to assist you with all your needs.

For instance, an author that works for himself/herself and is completely dependent on marketing his or her own books could really benefit from using a commercial printer. Even though their book will have been published through a publishing company, he or she will need bookmarks to include in every book they sell at a signing, as well as a marketing packet to give to book stores before their signings. Such a marketing packet may include autograph cards, marketing posters with the book cover and other information on it, information cards, brochures, and even autographed stickers to include on the front cover of the books that have been signed by the author.

A huge, million-dollar company may benefit from using a printing service as well, but for larger print jobs. Some of these jobs may include sales catalogs, presentations, wall and personal calendars, letterheads, marketing posters, business cards for employees, sales brochures for direct mailing, and even greeting cards sent to customers during the holiday season. Regardless of what your printing need is, PrintArt will be able to assist you.

Many people confuse the role of commercial printers, assuming that the only thing they are capable of taking care of our projects on paper. This couldn’t be more incorrect. Most companies are also capable of completing tasks such as digital posters, retractable banners, vinyl car decals, vehicle magnets, and even yard signs. Many times school groups and athletic teams even need the professional printing of these companies for anything from their schedules to fundraising materials, and even baseball or softball player cards.

It doesn’t matter what your budget is, PrintArt can work with you and put together a competitive quote on your project. Remember PrintArt makes their money by helping others make money. Many times, they are owned and operated by the same person and understand exactly what quality print jobs mean to a company, no matter what the size. So, instead of wasting time and money trying to complete these projects on your own, contact PrintArt below and have it completed in no time.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

The Importance of Quality Printing and Why to Choose PrintArt

Posted on 12/10/2020 by PrintArt

In today’s economic times, having a business is a responsibility as well as an accomplishment. In order to ensure you have customers buying your product, you need to ensure you have all your business marketing matters in order. Having a product isn’t much good if you can’t let people know about it, and that’s why you need reliable marketing and commercial printing. Flyers, business cards, posters, custom-designed information pamphlets, among many other services, can help reach potential customers in a wide range of ways. In addition, you want your design and brand identity to leave an impression that will last for years.

Printing a flyer or poster is of little use if the quality of the printed product does not meet the recipient’s quality standards. A high-quality printed product will make a better impression than one of low-quality; the same is true for any document or paper product you will use to spread the word of your business. A misspelling or low-quality image on a business card will discourage current and potential clients from purchasing your product. The quality of your marketing and commercial printing can be the difference between making a profit and losing your business.

Color flyers are a great way to reach a lot of people in a short amount of time. And nothing brings more attention to a flyer than a professional print job, ensuring that you get all the information about your product to the end-user. Misspelled words can lead people to misinterpret the message or send them to wrong the address, and blurry images will make potential clients think that you’re satisfied with an unprofessional brand reputation. Correctly spelled words, creative designs, and clear images show people that you are an experienced professional offering quality business products. Ultimately, this draws them in and makes them loyal customers.

Sample Boards, business cards, brochures, pamphlets, and other quality printed products are important for a business as well. Aside from making a strong first impression, a quality business card is a quick way to give a client or potential business partner the best method of contacting you. Brochures and pamphlets help other businesses learn about your product, and could be the difference between them making you their new supplier.

A certain level of quality is expected when introducing your business to other business owners, and quality printing makes all the difference and this is why you should always go with PrintArt for all your printing needs. Whether trying to draw in customers or attempting to form a business relationship with other companies, you cannot afford low quality in your marketing or commercial printing.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Professional Commercial Printing Services and PrintArt

Posted on 12/08/2020 by PrintArt

Most professional commercial printing companies ensure the quality of their products through different stages of the printing process. There are many professional commercial printing services such as graphic design and illustration, full-color offset printing, desktop publishing or electronic pre-press, bindery, and finishing, film output, and assembly, and computerized mail management services. Professional commercial printers usually provide the latest technology for printing. They also give additional services such as spot color, dull and gloss varnish, foil stamping, and die-cutting. Professional commercial printing companies usually meet all the demands of the customers. They usually provide their services for products such as business cards, letterheads, envelopes, labels, brochures, manuals, booklets, software packaging, flyers, postcards, folders, posters, CD duplication, banners, and datasheets.

Professional commercial printing services provide both digital and conventional printing services. Their services range from high contrast black and white to bright full-color processing services. They meet commercial and personal printing requirements and can be utilized for preparing resumes and printing invitations, annual reports, manuscripts, fax services, copy services, business cards, screen printing, office supplies, desktop publishing, and brochures.

There are many trained professionals in most of the professional commercial printing companies. These professionals treat all the printing jobs with care and efficiency. This enables professional commercial printing services to provide consistent quality in a timely manner. Many professional commercial printing companies have graphic artists. These graphic artists help customers to create graphics, personal logos, or other artwork.

Advanced printing techniques are used by professional commercial printing companies like PrintArt to maximize the quality, look, and feel of the products. Because of the competition in the printing industry, customers can get professional commercial printing services at affordable prices.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Brochure Printing and Its Use

Posted on 12/04/2020 by PrintArt

Brochures have gained increasing reliability as a business promotion tool being used for decades now as a means to produce effective communication between the company producing its products and services and the audience or customers.

The main advantage of using brochures is that you have complete control over the design, information, and layout. This implies that you have the choice for the message and how exactly it is displayed.

Brochure printing offers a relatively low cost of production while still have a great ability to reach out to a wide audience. Also, it should be kept in mind that customers find something tangible like a brochure more believable than some digital information that is stored on a server. Here are some uses of brochure printing:

These can be used to display the products produced by your company. Clean and clear product pictures will add value to your brochure and give a clear idea to the audience about what they can expect. It should be kept in mind that in the interest of saving cash on printing, cramming a lot of information in a brochure is not a good solution.

If you are a professional who sells services to the people, then you can take the advantage of brochure printing. Your brochure could include some bullet points in order to encourage people to take the services. You could also add some customer testimonials which give a description of the customer experiences.

Companies can use promotional brochures as a means to answer questions that are posed by customers. They may also include an action call inviting customers to make an order for a product or service or even take steps that can help the company resolve questions.

Travel brochures can be an effective way to express the itinerary of vacation including the highlights and the attractions of the different destinations. They could also include tips to travelers on saving money on hotels and airfare. High-quality photographs can add immense value to these brochures so that they create a view in the minds of the travelers about what they are going to get on their trip.

Brochure printing can also be of great use at events such as trade shows, conventions, club parties, concerts, etc that have the potential to develop business for the organization. The brochures could probably include mailing forms that are meant to invite its recipients to add to a mailing list or probably reply to enjoy some special offers.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Sales Prospecting – Increase Your Sales by Avoiding Prospecting Mistakes

Posted on 12/03/2020 by PrintArt

Recently I received a prospecting voice mail message from a salesperson. The salesperson explained his company was “the leader in Microsoft hosted Exchange solutions” and he encouraged me to visit his company’s website. That was it – that was the “meat” of the voice mail message.

If you received that salesperson’s voice mail message, what would go through your mind? Do you think it might it be a question like, “What the heck is a Microsoft hosted Exchange solution?” Do you think the voice mail message would inspire you to call the salesperson back?

Why did the salesperson’s voice mail message fail to accomplish the desired end result? Because it focused on a solution rather than a problem.

If your prospecting calls and related voice mail messages talk about a solution, in effect you are assuming that your prospects are already aware of the problems that your solution can solve for them. If your prospects are not able to relate your solution back to their own specific problems, your message will probably just “bounce off”.

If you use industry-specific jargon to describe your solution, you are making the additional assumption that your prospects are familiar with the jargon that you are using. If they aren’t, it further reduces your chances of attracting their attention!

How could this salesperson restructure his voice mail message to be more effective? Instead of talking about his solution, he could talk about one or more of the problems that can be solved by using a hosted Exchange service. A revised voice mail message might sound something like this:

“We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses, which accelerates growth and profitability. If you’d like to learn how we do this, please give me a call.”

This salesperson could further enhance his message by including a specific quantified impact that his company’s services have produced for customers. Here is what it might sound like if we add a quantified impact to the previously revised voice mail message:

“We help small companies look like big companies to their prospects and customers; plus, we help companies of all sizes focus more of their time and resources on their core businesses. This has helped some of our customers reduce their operating costs by as much as 30% in just six months. If you’d like to learn how they were able to achieve these results, please give me a call.”

Do you see the difference between the revised messages and, “We are the leader in Microsoft hosted Exchange solutions; please visit our website”? Do you agree that the revised messages are likely to capture more prospects’ attention and produce more returned phone calls?

There are other advantages to focusing your prospecting messages on problems rather than solutions. If you talk about a solution, your message will have the most appeal for prospects that are already actively looking for that specific solution. But, do you think those (few) prospects are just sitting around waiting for you to call? Or, do you think they might be doing some proactive research? In fact, isn’t it possible they might already have some price quotes in hand? If they are that far along in the buying process, how does it impact your chances of winning their business? If you do manage to win their business, how profitable is it likely to be? Wouldn’t you agree that in this situation your solution is more likely to be perceived as a commodity, and the business is likely to go to a low bidder?

Contrast this scenario to a properly managed, problem-based prospecting approach. If you are successful in attracting a prospect’s interest by talking about the business problems that you can solve and the quantified impacts that your company has delivered to customers, the natural next step is to ask the prospect to identify which specific problems pertain to their business. Once the prospect prioritizes their problems, you can ask more questions to help them quantify the impact of these problems on their business. If the quantified impacts are substantial enough, it becomes quite easy to justify a very profitable price for your solution.

If you want to improve your prospecting effectiveness, stop leading with solutions in your prospecting calls, and voice mail messages. Instead, lead with the problems you can help prospects solve, and (ideally) one or more of the quantified impacts your company has produced for customers. This type of problem-focused prospecting approach will attract the interest of a larger percentage of your prospects, produce higher close rates, and generate more profitable sales.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

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