Commercial printing houses have always been businesses that relied on technology to get the job done, but these days the tech has become so advanced that it lets print houses offer amazing deals and routinely low prices. With new internet communication techniques and the involvement of digital plates in some print technologies, it’s become common for specialized printing that was not even available a decade ago to now be offered at prices nearly every business can afford. In addition to small businesses, individuals are now starting to use print houses for more customized runs than they ever thought they would be able to do.
A large part of the new pricing parameters for smaller projects is the use of digital plates in some of the printing processes. Rather than having to create a set of 4 physical plates for CMYK projects, the image is sent digitally to the printing machine. This allows for the original image to be constantly changed without there being a need to remake plates. Things like personalized children’s books, holiday cards, and invitations are now much more affordable and available to a wider range of people thanks to the digital transfer of an image right to the printer.
Another part of printing that has evolved technically is the use of the internet as a source of customers. These days clients can design a postcard on their own computer and then go onto the internet to upload their image right onto a commercial printing house’s website. The print house can do a run of a few thousand and mail them out to the customer at substantial cost savings when compared to running postcards 10 years ago. Because the internet is available 24/7 the number of orders has steadily grown for print houses with an online presence since no matter the day and time customers can send in orders.
Commercial printing is a profession that requires constant attention to new technology. There are constantly new types of equipment, new printing processes, and new ways to reach out to customers. By keeping themselves on top of new ideas and machines as well as utilizing the power and reach of the internet, print houses have made sure that their customer base as well as their order level is constantly growing.
PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com
