Commercial Printing Archives - Page 3 of 4

Top Benefits Of Quality Print Management Services

Posted on 11/10/202011/10/2020 by PrintArt

When looking for a printing company, there are certain factors that you should look into before hiring any printer. One of these would be the print management services that they are offering. Why? Because this is all about quality and will ensure that your project goes as planned.

It would be great if your printing firm would be checking the quality status of your project from the moment they received your order, to the printing process and up to the actual delivery of the finished products right to your doorstep. However, not all printers have this dedication to providing the best service to your clients. That is why you should always look for one that has at least a seven-step quality process.

Stage 1: The Briefing Stage

You and the representative of the printing company will discuss everything that your project entails. From the materials needed to the deadline, these will be finalized upon your approval. Your printer should provide in writing everything that you have talked about.

Stage 2: The Quote Stage

This is where you will know how much it will cost you to get your project completed. The quote should be as detailed as possible. Every material and process to be used should be indicated in it.

Stage 3: Acceptance of the Quote Stage

You will have to accept the quote and sign it. This is a binding form between you and the printing company. On your part, you will be then required to submit the manuscript, artwork, and any other requirements.

Step 4: The Artwork Stage

This is a very important part of any print management services. The printer will thoroughly check the artwork that you will be providing them. They will make sure that the artwork is of high quality and that it will not negatively affect the whole printing process. In case they are not satisfied, you will be given a detailed report as to the reason and perhaps even offer you their design services just to ensure the quality of your project.

Step 5: The Proof Stage

The printer will then proceed with setting up your project and when everything is ready, you will be sent with a high-resolution proof either a physical proof or in PDF. The latter is a good option especially if you need to view it quickly and you are currently out of your office or home.

Step 6: The Production Stage

This is the actual printing process and where the highest form of quality checking will be done. Your printer will check for any blemishes, incorrect print sizes, scratches, the correct color profile, and others.

Step 7: The Packing and Shipping Stage

When the finished product is ready, PrintArt will check that they pack it properly and store it in a safe place in case it is not yet to be shipped. They will also use the best shipping services to ensure that your items will be delivered on time and in perfect condition.

These are the seven components of a quality check for print management services that PrintArt offers its clients. If your printer does not mention their quality checking procedures, ask them about it and it would be better on your part to select PrintArt which follows such a quality checking process.

It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

How To Prepare Your Printing Project

Posted on 11/10/2020 by PrintArt

When you have a printing project, whether it is for your office or just for personal reasons, of course, you would want nothing but the best printing services. This is especially true if the project is a big one and the only way for it to be finished is if a printing company would work on it for you, like PrintArt. So to help you get things done correctly, this article will show you some important points you should consider.

Unless quality is important to you, any printer would do for your project. However, for the sake of this article’s argument, you would normally want a high-quality job done for your project. And so choosing PrintArt is of utmost necessity for you. The success of your print project would normally depend on your printer. After all, if they do a lousy job then all of your efforts to prepare your project would be wasted.

Therefore, how do you go about selecting the best printing services? First of all, look for some really good reviews about their services. Are people talking positively about them, especially from their previous clients? Most often you can do a simple background check by making an online search. Especially for printers who have been around for quite some time, there are bound to be some reviews on their company or their products and services.

Another way to search for the best printing company to help you with your printing project is by checking out their sample products. You should look for a printer who has experience working on a project similar to yours. Because this will give you the peace of mind knowing your project is in the hands of the professionals.

So let us say that you have finally found the right printer like PrintArt, what you should do next is to prepare the materials that would be needed by the printer. The most important of this would be the manuscript, that is if you are working on a book, brochure, or pamphlets. Even with sticker labels, this would be a necessity. You should ensure that the text is correct, that you have edited and proofread it already, even if the printing company would offer to do these things for you. It always pays to be on the safe side.

The next thing that you should prepare would be the artwork. Most print projects would have some graphics on it. You should make sure that your images are of good quality, particularly that these are in resolutions preferred by the printer. This is so that the printed output will have crisp images and not pixelated blurry ones. You should hire the services of an outstanding graphic artist for this or you can depend on the graphic arts team of your printing services company.

The tips listed in this article are just some of the things that you should prepare for your printing project. Of course, there would be other factors to consider, especially since no two projects are the same. The key to your project’s success is through PrintArt as the main printer of choice.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Business Printing Services – Benefits of Relying on a Single Vendor

Posted on 11/10/2020 by PrintArt

Printing services are required at one time or the other for every business, be it for mundane notepads or for business cards, posters, or big advertising labels. Finding the right business printing supplier, like PrintArt, for these items is therefore important for the smooth delivery of such products. Often businesses rely on multiple vendors for their different business printing requirements, but negotiating with different suppliers may take a lot of time, and perhaps be a tad expensive, too.

While most business printing service providers specialize in one or two types of printing services, there are a few who offer a complete gamut of services from under the same roof as PrintArt does. Some of their offerings include the following:

Custom office supplies (business cards, stationery, envelopes, etc)
Legal and financial documents (business checks, contracts, forms)
Promotional printing services (Direct mailing materials, postcard mailers, promotional banners, company brochures, event invitation, etc)

Taking printing services from a single vendor can benefit you in the following ways:

Streamlining Internal Purchasing:

Taking services from multiple vendors for purchasing printer, label, and promotional solutions may seem justified considering you get the delivery of different items simultaneously. But have you ever imagined how much time your company is wasting in dealing with at least two vendors for every purchase? That equals twice the time you spent ordering online from a single vendor. Therefore, hiring one service provider online for all your print, label and promotional needs will save much of your time and money.

Affordable Delivery Cost:

Ordering all your printing needs from a single business printing company can save your shipping cost. We all know that multiple shipments mean multiple invoices and you end up incurring a huge shipment cost for dealing with numerous dealers. Shipping items together can save in administrative costs as well. For businesses that have a high demand for small printing needs such as labels or business cards, a single service provider proves to be the best as it involves less shipment which means less time spent on track.

Consolidated Price Reduction:

By taking services from a single source, your company can avail the advantage of huge discounts, too. Good printing companies will always try to retain their loyal customers or ones, who are giving them bulk orders so they are likely to offer you plum discounts. Purchasing items from different vendors at different times doesn’t make you loyal to a single brand so do not expect any extra perks in form of discounts.

The bottom line is, consolidate your business printing requirements into one trusted source like PrintArt, and save your business’ time and money. These will ultimately result in a higher return on investment (ROI), and more money in your pocket.

There is no need to train or hire new staff for managing your printing service requirements. If the core requirement of your business is brand management, you should focus on keeping your brands recognized. Similarly, if you are into merchandising, you should focus on marketing your goods and products. Price, no doubt, is a key factor but at the same time, the quality of products and services is also important so that you don’t need to compromise for a few bucks. Service providers should be able to cater to your needs, surpass your expectations, and provide efficient delivery with precision on your future endeavors.

Of late, there are many print providers available but not all of them can offer promising service. Choose PrintArt as your service company to handle all your requirements – right from artwork management to producing and packaging printed collaterals. This assures customers that they can have a complete partner from a single vendor without having to chase different firms or wasting money on multiple shipments.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Four Color Printing and Paper Stocks – Getting The Best Combination

Posted on 11/04/2020 by PrintArt

Four-color printing is an all too familiar sight to you. You can see colorful magazines, brochures, catalogs, and posters, all of which are lavishly smothered with colors.

Four-color process printing is a procedure combined with offset printing commonly used in commercial printing. It creates high-volumes of quality, varicolored prints at the most affordable prices, at the shortest turnaround times.

As any client who wants the best possible prints, you may have once, twice, or even thrice thought about what goes on in your prints. What are the best paper stocks or card stocks there are?

Paper stocks or card stocks are just as important as any other element in printing. It is through quality paper stock that ink sits well. It is quality paper stocks that hold your prints for a long time, with its thickness, strength, and durability.

What exactly are paper or card stocks?

Paper stocks or card stocks are the paper or card used by the printing company. It uses this stock for a lot of printing products.

Misconceptions

Some people fear that such paper or card stocks are of poor quality. On the contrary, professional printing companies have access to high-grade paper and card stocks that allows them the liberty to use it for your prints.

Their access and transactions with various suppliers allow them to get the best quality stocks at the best possible price.

Some people, again, fear that with the limiting paper stocks provided for printing companies, it is always best to use specialty papers. Aside from the paper stock, other elements that go into printing can make and shape your prints into something unique. Matter of fact, they are always unique.

But if you persist in using a rare kind of paper for your printing project, it is best to know the risks that you might run into.

Four-color process printing is calibrated to every paper stock used in printing. So that whatever the paper or card stock used, the print colors and quality are consistent. With an unfamiliar paper stock, you might risk these for your prints.
Colored paper or card stocks are all the more challenging. Inks are semi-transparent even if we see solid and bold colors on prints. If a cream-colored paper stock is used, the yellows of your prints might become more intense, and so, you would still have to balance it out.
If you print on an uncoated paper too, the ink will seep into the paper producing dot gain. This is where the halftone dots will spread.
Paper stocks, especially dark-colored ones, can become overpowering such that your print design might get swallowed up. The inks will end up competing with the paper and not working together with it.

If you truly want to see how your prints would fare out using your paper stock of choice, you request for your printing company to give you a hardcopy proof, printed on your paper.

Also, it is more plausible that with such complications, it may become even harder for a printing company to print your design offset. This makes digital printing the only available option, albeit, an option with a steeper price tag.

For truly astounding prints, it helps to scrutinize which paper stocks are used by your printing company of choice, so you can verify if they are true of high-quality. 100lb Text is the thickest and heaviest paper. 100lb Cover is used for brochures and has, let us say, body to it. 14pt. Cover stock is thick and durable, used for business cards and postcards.

These are just some of the paper and card stock used by printers. After all, four-color printing works best with premium paper and card stock. Choose a printing company that can give that combination and your printing will all be worth it.

For attractive and attention-grabbing materials four color printing will be an ideal concept to apply. To find more on its application please feel free to reach out to PrintArt for all your printing needs.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Handling a Collapsed Sale – Eight Powerful Strategies

Posted on 11/03/2020 by PrintArt

When you sell on commission, either in whole or in part, you will run into your fair share of collapsed sales. Whether a rookie or seasoned sales pro, these collapses can cause enormous mental anguish and even cause problems in ongoing performance without the tools to emotionally handle the situation. The emotional pressure of seeing commissions slip away has ended countless careers. Here are eight effective strategies for coping with and even benefiting from the experience.

First: It’s essential to recognize that collapsed sales are part of the selling experience. They do not just happen to you. In fact, if you are not experiencing collapsed sales you probably are not writing enough business.

Deals fall apart for a variety of reasons. Some of which include:

The customer is not able to qualify financially. (the number one cause)
There is buyer’s remorse and the customer cancels.
A third party intervenes after the sale to create doubt in the customer’s mind.
A conditional subject can not be removed by one or the other party.
A lower price emerges elsewhere before delivery takes place.

There are more, but these are sufficient to work with here.

Second: When a sale unravels, evaluate the cause. This step is overlooked by many salespeople. For instance, if the customer is not able to qualify financially, the cause of the collapse does not rest with you unless you have oversold. If you have made that mistake, learn from it. Just remember that you are not personally responsible for the prospect’s credit rating.

Buyer’s remorse is something master salespeople rarely encounter because they work to build the perception of value to a point well above the price being sought. This also helps keep third party intervention to a minimum.

“Subject to…” or conditional sales collapse at a much higher rate than do unconditional sales or sales subject only to credit approval. Work to remove the conditions prior to finalizing the contract. “Subject to’ deals are easier to close but unravel much more often.

Try to schedule completion at the earliest possible date. This reduces the risk of price becoming an issue after the fact.

Third: Avoid mentally spending a commission before it is actually paid after completion. Commissions are actually paid after total completion, not at signup. Don’t take mental ownership of that money prematurely. That way, you will not lose something if everything fails to stay together.

Fourth: Avoid looking for ways to assign ‘blame’. Responsibility and blame are two very different things. You can only be responsible for your own actions. I urge you to do that. You might hope others will take responsibility for their action too, but you can’t demand that they do or even expect it from them. Blaming someone is an expression of negative energy that will drag you down emotionally. The feelings you will experience will not serve you in any positive way. If you want to experience true job satisfaction and inner peace, steer clear of blaming anyone, including yourself.

Fifth: Ultimately, you must learn to let it go. If you have done everything in your personal power to salvage a collapsing sale, understand that you have to let it go emotionally if it can not be saved. This is not easily done by most salespeople but it is a necessary tool understood by all the sales masters who consistently earn the most money, regardless of the industry they sell in.

Six: Avoid war stories.

Many people are legendary for the telling of their war stories where they regurgitate all the things that did not go their way. This spreading of negativity serves only to lower the collective energy of everyone. People who tell war stories are usually wallowing in self-pity or looking for sympathy. Remember the old expression that informed you, misery loves company. War stories, if you tell them, simply dredge up the past where nothing can change and you get to relive unpleasant feelings all over again. War stories, if you hear them, will allow the teller to lower your energy level. He or she gets to feel a bit better and you get to feel a lot worse. Avoid war stories always!

Seven: Learn to salvage something. Try to get referrals. When a deal collapses, chances are, that many times your customer will feel as bad and perhaps even worse than you do. He or she might be feeling guilty, especially if it is a credit issue. You can still have your customer get you paid if you can call upon that customer to provide you with some referrals. Do not be afraid to ask. If you have a good rapport, the customer will usually come through for you.

Eight: Don’t burn the lead. Sometimes after a sale falls apart, salespeople might be tempted to voice their displeasure with the customer. There is nothing to be gained in doing that. Again it is spreading negativity and will cost all chance of future business or referral from that person. I can’t count the times over my selling and management career where I’ve seen customers return to buy after a previous attempt had collapsed. Allow yourself the opportunity to get paid at some future date. After all, getting paid is good, isn’t it?

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Two Words – To Quickly Uncover Your Buyer’s Motivations

Posted on 11/02/202011/02/2020 by PrintArt

Do you already know that open questions are an important tool for finding out what your prospect is looking for, and his or her motivations? It’s a point to master in order to become a great ‘sales interviewer’.

Two words work significantly better than the ones you usually find listed in sales-training books. Typically what you will see are all the ‘w’ words – that is, ‘what’, ‘which’, ‘where’, ‘who’ and ‘why’. But only two of those are really good and one of them is dangerous if you aren’t careful.

‘What’ is excellent. Here are some typical questions you can use it to begin:

What do you want to do with (this item, equipment, etc.)?

What are your priorities?

What matters to you most?

What time-scale do you have?

What do you like about . . .?

‘Which’ and ‘Where’ got a free ride along with the more powerful words, those two are usable but not outstanding.

‘Why’ has to be used with discretion. Anything more than two or three ‘whys’ in an interview comes across as rather aggressive, that is the last thing that a sales-interview should be. (Leave that to Jeremy Paxman and other political journalists).

Powerful use of ‘why’ is a one-off shot in response to a customer saying, ‘I don’t like . . . ‘(some feature or another model, etc.). Just ask, ‘Why?’

‘Who’ has a natural application for discovering the decision-maker(s) involved in buying within the prospect’s company. You can ask, ‘Who else would be involved in the decision?’

I’ve left the other great one to last; ‘How’, a word that works very well together with ‘What’.

An example:

‘What do you want to do with this equipment?’

Customer replies and you continue;

‘How did you handle this issue before?’

‘What happened?’

‘How did you deal with that?’

What do you see as the main problem?

‘How are you planning to tackle it in the future?’

And so on.

‘What’ and ‘How’ give you an almost instant sales interview and find out the buyer’s motivations in an effective, un-pressured way. They have a happy relationship with one another.

I suggest you get acquainted.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Make Your Company Feel Different With Die-Cut Marketing Materials

Posted on 09/01/202009/01/2020 by PrintArt

Are you tired of typical printing methods and want a way to make your company’s advertising feel different to the customer? One way to accomplish this goal is with die-cut marketing materials. Instead of being square, you can have your marketing materials come in any form you like.

The Die-Cut Process

Die-cutting is a form of cutting using sharp steel forms. It can be done to labels, boxes, containers, printed sheets, and more. It can be done on a flatbed press or on a rotary press at the same time that your printing is done.

Die-cut printing is a cost-effective and fast way to get the look of a cut product without having to hire someone to spend all day cutting by hand. A special cutting blade is molded into the desired shape, known as a die, and is then used to cut through the material. Often, multiple sheets are cut at once to speed up the process. The steel blade leaves a clean, sharp edge that has a professional look to it.

Stickers

Stickers are a great marketing tool. They can be stuck almost anywhere, and they are a fun freebie to hand out to the masses. Choosing to go with a die-cut sticker means that you have nearly unlimited potential for making your stickers pop. Stickers can be cut into any shape, allowing you to create a cool, custom look that people will want to keep. Die-cut stickers can be used for bumper stickers, outdoor stickers, or simply colorful pieces of artwork to stick on notebooks, coffee mugs, scrapbooks, and more.

Die-cut Flyers

If you have ever watched someone handing out flyers on the street or sticking them in people’s doors, you probably have also noticed how many of them head straight into the garbage can without a moment’s notice. Why is that? They all look the same – boring, photocopied, and obviously an advertisement. The idea with die-cut flyers is that you want them to stick out from the rest. Not only will the thicker paper give your flyer a professional feel, but a fun shape will help it to stick out from all the normal, rectangular flyers that get stuck indoors are on a daily basis.

Business Cards

Everyone knows what a business card looks like – small, rectangular, and often white with some form of printing on it. Imagine how they would react if your business card was a different shape. You could do something as simple as rounding the edges to give it a softer look, or something as extreme as choosing an entirely different shape. Whatever you choose, going with a die-cut business card practically guarantees that the person you give it to will give it a second look. And if it gets thrown in a drawer with all the other business cards, it also means that your card will stand out from all the rest.

Remember, you only get one chance to make a first impression with a client, so you want to make sure that your marketing materials stand out and feel different.

Learn about how your company can take advantage of modern die cut services to save both time and money. For more information about PrintArt and to get your custom quote on your next project, call today: (972) 562-7921

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Commercial Printing: Make It Do Wonders for Your Cause

Posted on 08/23/202008/24/2020 by PrintArt

Whether you are running for office or you just want to promote a specific product or a rallying slogan, let commercial printing proclaim your message for you. Being prominently displayed will certainly help the public recognize you and your cause. Make sure to choose a catchy color combination and design that they will immediately remember and associate with you. You will surely appreciate how people will easily identify you with your printed matter.

You and Your Message

You may want to be easily recognized because you are running for a position in school, in the office, in the community, or in government. You want people to recognize you wherever you go, and to associate you with a particular theme or slogan. You want to be part of their everyday lives so that they will remember you when the time comes to choose a leader, or it is time to make a decision regarding a controversial issue. As long as you have a valid and substantial point, advertising yourself through commercial printing may help your cause.

The Power of the Visual Medium

Just like spreading information through word of mouth, letting yourself and your message be constantly seen is one effective way to spread it. For some, television advertising may be a bit too expensive. Here is where commercial printing can help. Although you will still need to spend a considerable amount of money, you will get more for what you pay for. A thirty-second television spot could be equivalent to tons of brochures, newsletters, and posters. You might be able to reach areas that television cannot. People will constantly see your face and your message plastered on walls, posts, or in their mailboxes. You can even use everyday items such as coffee mugs, calendars, shirts, bags, and the like. The more often you and your message are seen, the better your chances are, assuming that the public genuinely believes in you. Sooner or later, you will get into their subconscious, and hopefully, your message has been drilled in.

What Products Can You Use

Aside from the usual leaflets, brochures, and newsletters, you may use posters, notepads, envelopes, folders, calendars, door hangers, shirts, keychains, bags, fans, coffee mugs and anything else that you expect your target audience to use often. If you are promoting your message in an office, there are tons of office paraphernalia that employees will gladly use. If your venue is a school, the faculty also makes use of a lot of things that can bear the imprint of your message.

Online Printing Convenience

You will be pleased to know that commercial printing jobs just got more convenient because of online print management. You will be given an account as a client, wherein you will be able to keep track of your printing jobs, make changes to your orders, request for copies of invoices, ask for product estimates, view other available products, and eventually place new orders.

Be sure to include commercial printing in your list of advertising options. The more striking and attractive-looking your design is, the more popular it will be. Choose something hip and stylish that will appeal to all age brackets and people of different social standing. Keep your message short and succinct for faster recall.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

What Commercial Printing Can Do For You

Posted on 08/23/202008/24/2020 by PrintArt

Commercial printing is on the rise. Advertising and marketing experts rely on commercial printers to have their prints done in a way that they want and when they want it. Marketing strategies rely on effective print mediums in order to maximize its effect over the target audience. Here is a closer look at what commercial printing can do for you.

How will you get it printed?
There are different printing technologies that your printing company can offer you – digital and offset printing. It is best that you have a printing company that offers both of these services so that you can maximize the options that you can do with your prints. Having both digital and offset printing processes available will make your printing experience fast and easy.

Digital printing involves direct to printer technology that allows you to print your materials quickly and easily. It is a process that specializes in making short-run prints and on-demand prints available and easily accessible to a bunch of people. If you have short orders or if you want your prints done easily, fast, and on-demand, then digital printing is the way to go.

Offset printing on the other hand involves the use of plates in order for the prints to be done. Plates are used as guides and they pass through ink rollers in order for your prints to be done. Offset printers specialize in creating and accommodating bulk orders. Because of its very high impression speeds, your prints can be done easily and at a very high quality.

Fast Turnaround Times
Whatever printing method that you choose, whether digital or offset, you are assured of having fast turnaround times since both printing methods are effective in producing those orders. With today’s technology, even the production of plates is much easier – allowing you for a quicker and faster turn around time. The digital printing method also allows for printing on demand that allows you to specify when you want your prints done.

Quick and easy access
Also, commercial printers usually have websites where you can post your orders on. You no longer need to go to a printing company personally but you can now order through the internet and let them deliver your prints straight to your home or office.

Uploading your files is also very easy. Just follow the instructions on the websites and with just a few clicks, your designs can be sent to the printing companies. There are also FTP file servers that allow for easy uploading of files that have sizes 50MB and up.

An important reminder: Always check your proofs
Proofs are very important if you want to make sure that your prints are error-free. Approving the proofs is the last stage of the printing process before your designs are sent to the printer so better make sure that there are no misspelled words and that there are no misaligned elements that you want to change later. Once your proofs are approved and sent to the printer, you can’t do anything about it and just wait for the final outcome.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Offset Printing in Commercial Printing?

Posted on 08/23/202008/24/2020 by PrintArt

In the world of commercial printing, particularly when dealing with printing high volumes, offset printing would be considered the most popular technique. But what is it? In order to understand the principles behind it, we need to first look at the lithographic process.

In lithography, you start off with a metallic plate or stone whose surface is totally smooth. Whatever text or image you want to be printed is initially written/painted/drawn onto the surface with ink (oil-based). It is then fixed onto this surface by using a chemical process. So when you want to print the image or text, you roll oil-based ink on the plate then place a piece of paper on top with little pressure. Since the surface has been separated into hydrophobic (accept ink) and hydrophilic sections (reject ink), only the image shows up on the paper, which is what you want.

Now, with offset printing, instead of directly printing the image from the plate onto paper, it is transferred to a rubber surface first then onto paper. That is why sometimes, this technique is also referred to as offset lithography. The result is a clearer image.

So why is this technique so popular? Probably the biggest reason is associated with economies of scale. As volume increases, the cost of printing per page decreases. A majority of the cost is in the initial preparation. However, with each additional print, you would be generally paying only for the paper and ink, which is relatively small in cost. At the same time, you can still maintain high quality in each printing, which is a huge advantage – consistently clean and sharp images. Another positive factor is that the printing plates can be easily and rapidly produced. On top of that, the plates from this process last longer than the traditional lithographic process since the plates don’t come in direct contact with the paper.

Of course, offset commercial printing is not without its flaws. From a cost perspective, the initial setup of the printing press (briefly mentioned earlier) may represent a deterrent. It wouldn’t recommend that if your printing job is of small quantity to use this method. Also, if the printing plates are not properly and regularly maintained, they can oxidize which leads to negative images being printed.

So basically, if you need a very large amount of printing done, retain high quality in each and every print, plus still be cost-efficient with the entire process, then offset printing is a suitable choice indeed.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

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