Most businesses use a commercial printer to run off letterhead and mailings, allowing the quality of the results to vary widely depending upon how much time they have to pay attention to it. A run to a chain-owned local print shop that does bulk work is enough for them and they’ve learned over the years to simply make do with the results.
However, a few companies are savvier and have learned the advantage of finding a top-notch print house that can provide them with everything from branding to competitively priced offset printing runs, lowering their costs and supporting their business goals. High-end printers that deal with bulk orders and corporate accounts are a fantastic resource for design assistance as well as options for your print run that you might not even know about let alone consider using.
Design assistance is a strong reason for using a well run print house. If for any reason your graphics are not print ready then professional printers will assist you in bringing them up to speed as well as making sure your graphics person understands the requirements for print runs (which are considerably different from web graphic requirements).
Branding choices and color accuracy issues are all great areas of discussion to bring up with a commercial printer as most of them have several excellent visual designers on staff for the original work required by many companies. Some commercial printing houses actually have graphic designers on staff that can create your project from staff. This is becoming fairly common now as one-stop houses are providing everything from design to end product in one place.
Surprisingly, using a larger, busier print house like PrintArt, usually means the cost is lower for your projects. The more business a printer has the less overhead costs each project has to absorb. A smaller house will have to incorporate rent, insurance, utilities, etc. into a smaller number of clients while a larger one can spread those bills over a higher number of clients. Next time you have a project that needs a printer, check out the high-end print houses in your state, and see if there are options that you may not be aware of. Having a great commercial printer on your team can make the difference in both the quality of your results as well as the ease in achieving them.
Hopefully, this has shed a little light on finding a great commercial printer. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today and explain what you need. Their customer service department will put together a cost-effective quote and help your vision come to reality!
PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com
