Tag: Offset Printing

Whether you are running for office or you just want to promote a specific product or a rallying slogan, let commercial printing proclaim your message for you. Being prominently displayed will certainly help the public recognize you and your cause. Make sure to choose a catchy color combination and design that they will immediately remember and associate with you. You will surely appreciate how people will easily identify you with your printed matter.

You and Your Message

You may want to be easily recognized because you are running for a position in school, in the office, in the community, or in government. You want people to recognize you wherever you go, and to associate you with a particular theme or slogan. You want to be part of their everyday lives so that they will remember you when the time comes to choose a leader, or it is time to make a decision regarding a controversial issue. As long as you have a valid and substantial point, advertising yourself through commercial printing may help your cause.

The Power of the Visual Medium

Just like spreading information through word of mouth, letting yourself and your message be constantly seen is one effective way to spread it. For some, television advertising may be a bit too expensive. Here is where commercial printing can help. Although you will still need to spend a considerable amount of money, you will get more for what you pay for. A thirty-second television spot could be equivalent to tons of brochures, newsletters, and posters. You might be able to reach areas that television cannot. People will constantly see your face and your message plastered on walls, posts, or in their mailboxes. You can even use everyday items such as coffee mugs, calendars, shirts, bags, and the like. The more often you and your message are seen, the better your chances are, assuming that the public genuinely believes in you. Sooner or later, you will get into their subconscious, and hopefully, your message has been drilled in.

What Products Can You Use

Aside from the usual leaflets, brochures, and newsletters, you may use posters, notepads, envelopes, folders, calendars, door hangers, shirts, keychains, bags, fans, coffee mugs and anything else that you expect your target audience to use often. If you are promoting your message in an office, there are tons of office paraphernalia that employees will gladly use. If your venue is a school, the faculty also makes use of a lot of things that can bear the imprint of your message.

Online Printing Convenience

You will be pleased to know that commercial printing jobs just got more convenient because of online print management. You will be given an account as a client, wherein you will be able to keep track of your printing jobs, make changes to your orders, request for copies of invoices, ask for product estimates, view other available products, and eventually place new orders.

Be sure to include commercial printing in your list of advertising options. The more striking and attractive-looking your design is, the more popular it will be. Choose something hip and stylish that will appeal to all age brackets and people of different social standing. Keep your message short and succinct for faster recall.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Commercial printing is on the rise. Advertising and marketing experts rely on commercial printers to have their prints done in a way that they want and when they want it. Marketing strategies rely on effective print mediums in order to maximize its effect over the target audience. Here is a closer look at what commercial printing can do for you.

How will you get it printed?
There are different printing technologies that your printing company can offer you – digital and offset printing. It is best that you have a printing company that offers both of these services so that you can maximize the options that you can do with your prints. Having both digital and offset printing processes available will make your printing experience fast and easy.

Digital printing involves direct to printer technology that allows you to print your materials quickly and easily. It is a process that specializes in making short-run prints and on-demand prints available and easily accessible to a bunch of people. If you have short orders or if you want your prints done easily, fast, and on-demand, then digital printing is the way to go.

Offset printing on the other hand involves the use of plates in order for the prints to be done. Plates are used as guides and they pass through ink rollers in order for your prints to be done. Offset printers specialize in creating and accommodating bulk orders. Because of its very high impression speeds, your prints can be done easily and at a very high quality.

Fast Turnaround Times
Whatever printing method that you choose, whether digital or offset, you are assured of having fast turnaround times since both printing methods are effective in producing those orders. With today’s technology, even the production of plates is much easier – allowing you for a quicker and faster turn around time. The digital printing method also allows for printing on demand that allows you to specify when you want your prints done.

Quick and easy access
Also, commercial printers usually have websites where you can post your orders on. You no longer need to go to a printing company personally but you can now order through the internet and let them deliver your prints straight to your home or office.

Uploading your files is also very easy. Just follow the instructions on the websites and with just a few clicks, your designs can be sent to the printing companies. There are also FTP file servers that allow for easy uploading of files that have sizes 50MB and up.

An important reminder: Always check your proofs
Proofs are very important if you want to make sure that your prints are error-free. Approving the proofs is the last stage of the printing process before your designs are sent to the printer so better make sure that there are no misspelled words and that there are no misaligned elements that you want to change later. Once your proofs are approved and sent to the printer, you can’t do anything about it and just wait for the final outcome.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

In the world of commercial printing, particularly when dealing with printing high volumes, offset printing would be considered the most popular technique. But what is it? In order to understand the principles behind it, we need to first look at the lithographic process.

In lithography, you start off with a metallic plate or stone whose surface is totally smooth. Whatever text or image you want to be printed is initially written/painted/drawn onto the surface with ink (oil-based). It is then fixed onto this surface by using a chemical process. So when you want to print the image or text, you roll oil-based ink on the plate then place a piece of paper on top with little pressure. Since the surface has been separated into hydrophobic (accept ink) and hydrophilic sections (reject ink), only the image shows up on the paper, which is what you want.

Now, with offset printing, instead of directly printing the image from the plate onto paper, it is transferred to a rubber surface first then onto paper. That is why sometimes, this technique is also referred to as offset lithography. The result is a clearer image.

So why is this technique so popular? Probably the biggest reason is associated with economies of scale. As volume increases, the cost of printing per page decreases. A majority of the cost is in the initial preparation. However, with each additional print, you would be generally paying only for the paper and ink, which is relatively small in cost. At the same time, you can still maintain high quality in each printing, which is a huge advantage – consistently clean and sharp images. Another positive factor is that the printing plates can be easily and rapidly produced. On top of that, the plates from this process last longer than the traditional lithographic process since the plates don’t come in direct contact with the paper.

Of course, offset commercial printing is not without its flaws. From a cost perspective, the initial setup of the printing press (briefly mentioned earlier) may represent a deterrent. It wouldn’t recommend that if your printing job is of small quantity to use this method. Also, if the printing plates are not properly and regularly maintained, they can oxidize which leads to negative images being printed.

So basically, if you need a very large amount of printing done, retain high quality in each and every print, plus still be cost-efficient with the entire process, then offset printing is a suitable choice indeed.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com