PrintArt Archives - Page 3 of 8

Commercial Printing: How To Produce Effective Brochures

Posted on 11/10/202011/10/2020 by PrintArt

A brochure is one of the most important marketing tools your business will ever produce. Sure, you have your website, your blog, and a range of booklets about your products and services, but a brochure sums up everything that you’re about in just one compact page of information. A good, well-designed brochure produced with commercial color printing services can lend your business credibility and help you draw in new customers if they’re impressed by what they see. Here are some tips for producing great brochures with color printing services.

1. Text – Your content should be written in plain, easy-to-understand language. Even if your target audience is college graduates, you should be writing for teenagers. After all, who wants to read a rambling, verbose brochure packed with long words that are hardly ever used in everyday speech? Also, resist the urge to cram as much text in as possible – a brochure is a mere introduction to your company, so keep it simple.

2. Font size – It’s important that your brochure text is of the decent font size. As a general rule, you should go no smaller than 10 points, and you shouldn’t use more than two or three font sizes within the brochure. Why? You want to make it easy on the eyes of your readers, and you don’t want to exclude readers with vision difficulties. Make sure your commercial color printing service includes plenty of white space in the layout stage – this will also help make your brochure more readable.

3. Photos – As they say, a picture speaks a thousand words. And when a picture is a high-quality one and professionally reproduced by your color printing services, it can speak a million words. So, choose your pictures carefully, and go for a nice balance of imagery and text to cater to more visual and literal readers: be careful not to overload your brochure with pictures. Often, just a couple of well-chosen pictures is all you need to convey what your business is all about.

4. Color – As everyone knows, commercial color printing is going to cost you more than black and white printing, but the cost is usually worth it. When using color printing services, always check the colors on your proofs carefully before your brochure goes to print. There’s nothing worse than receiving delivery of 20,000 copies of your new brochure, only to find that your company’s corporate colors are a few shades darker than they should be, or the yellow in your logo is more fluorescent than mustard.

5. Paper – Your commercial color printing has laid out your text and pictures, come up with a punchy new design, and you’ve checked your proofs carefully. You’re ready to go to print, but do you know what kind of paper your brochure will be printed on? When sending anything to print, always know what you’re getting. If your commercial color printing service recommends 120gsm paper, get a sample, feel it, and make sure you’re happy with it – you may want to go thicker or thinner.

It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Top Benefits Of Quality Print Management Services

Posted on 11/10/202011/10/2020 by PrintArt

When looking for a printing company, there are certain factors that you should look into before hiring any printer. One of these would be the print management services that they are offering. Why? Because this is all about quality and will ensure that your project goes as planned.

It would be great if your printing firm would be checking the quality status of your project from the moment they received your order, to the printing process and up to the actual delivery of the finished products right to your doorstep. However, not all printers have this dedication to providing the best service to your clients. That is why you should always look for one that has at least a seven-step quality process.

Stage 1: The Briefing Stage

You and the representative of the printing company will discuss everything that your project entails. From the materials needed to the deadline, these will be finalized upon your approval. Your printer should provide in writing everything that you have talked about.

Stage 2: The Quote Stage

This is where you will know how much it will cost you to get your project completed. The quote should be as detailed as possible. Every material and process to be used should be indicated in it.

Stage 3: Acceptance of the Quote Stage

You will have to accept the quote and sign it. This is a binding form between you and the printing company. On your part, you will be then required to submit the manuscript, artwork, and any other requirements.

Step 4: The Artwork Stage

This is a very important part of any print management services. The printer will thoroughly check the artwork that you will be providing them. They will make sure that the artwork is of high quality and that it will not negatively affect the whole printing process. In case they are not satisfied, you will be given a detailed report as to the reason and perhaps even offer you their design services just to ensure the quality of your project.

Step 5: The Proof Stage

The printer will then proceed with setting up your project and when everything is ready, you will be sent with a high-resolution proof either a physical proof or in PDF. The latter is a good option especially if you need to view it quickly and you are currently out of your office or home.

Step 6: The Production Stage

This is the actual printing process and where the highest form of quality checking will be done. Your printer will check for any blemishes, incorrect print sizes, scratches, the correct color profile, and others.

Step 7: The Packing and Shipping Stage

When the finished product is ready, PrintArt will check that they pack it properly and store it in a safe place in case it is not yet to be shipped. They will also use the best shipping services to ensure that your items will be delivered on time and in perfect condition.

These are the seven components of a quality check for print management services that PrintArt offers its clients. If your printer does not mention their quality checking procedures, ask them about it and it would be better on your part to select PrintArt which follows such a quality checking process.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

How To Prepare Your Printing Project

Posted on 11/10/2020 by PrintArt

When you have a printing project, whether it is for your office or just for personal reasons, of course, you would want nothing but the best printing services. This is especially true if the project is a big one and the only way for it to be finished is if a printing company would work on it for you, like PrintArt. So to help you get things done correctly, this article will show you some important points you should consider.

Unless quality is important to you, any printer would do for your project. However, for the sake of this article’s argument, you would normally want a high-quality job done for your project. And so choosing PrintArt is of utmost necessity for you. The success of your print project would normally depend on your printer. After all, if they do a lousy job then all of your efforts to prepare your project would be wasted.

Therefore, how do you go about selecting the best printing services? First of all, look for some really good reviews about their services. Are people talking positively about them, especially from their previous clients? Most often you can do a simple background check by making an online search. Especially for printers who have been around for quite some time, there are bound to be some reviews on their company or their products and services.

Another way to search for the best printing company to help you with your printing project is by checking out their sample products. You should look for a printer who has experience working on a project similar to yours. Because this will give you the peace of mind knowing your project is in the hands of the professionals.

So let us say that you have finally found the right printer like PrintArt, what you should do next is to prepare the materials that would be needed by the printer. The most important of this would be the manuscript, that is if you are working on a book, brochure, or pamphlets. Even with sticker labels, this would be a necessity. You should ensure that the text is correct, that you have edited and proofread it already, even if the printing company would offer to do these things for you. It always pays to be on the safe side.

The next thing that you should prepare would be the artwork. Most print projects would have some graphics on it. You should make sure that your images are of good quality, particularly that these are in resolutions preferred by the printer. This is so that the printed output will have crisp images and not pixelated blurry ones. You should hire the services of an outstanding graphic artist for this or you can depend on the graphic arts team of your printing services company.

The tips listed in this article are just some of the things that you should prepare for your printing project. Of course, there would be other factors to consider, especially since no two projects are the same. The key to your project’s success is through PrintArt as the main printer of choice.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Business Printing Services – Benefits of Relying on a Single Vendor

Posted on 11/10/2020 by PrintArt

Printing services are required at one time or the other for every business, be it for mundane notepads or for business cards, posters, or big advertising labels. Finding the right business printing supplier, like PrintArt, for these items is therefore important for the smooth delivery of such products. Often businesses rely on multiple vendors for their different business printing requirements, but negotiating with different suppliers may take a lot of time, and perhaps be a tad expensive, too.

While most business printing service providers specialize in one or two types of printing services, there are a few who offer a complete gamut of services from under the same roof as PrintArt does. Some of their offerings include the following:

Custom office supplies (business cards, stationery, envelopes, etc)
Legal and financial documents (business checks, contracts, forms)
Promotional printing services (Direct mailing materials, postcard mailers, promotional banners, company brochures, event invitation, etc)

Taking printing services from a single vendor can benefit you in the following ways:

Streamlining Internal Purchasing:

Taking services from multiple vendors for purchasing printer, label, and promotional solutions may seem justified considering you get the delivery of different items simultaneously. But have you ever imagined how much time your company is wasting in dealing with at least two vendors for every purchase? That equals twice the time you spent ordering online from a single vendor. Therefore, hiring one service provider online for all your print, label and promotional needs will save much of your time and money.

Affordable Delivery Cost:

Ordering all your printing needs from a single business printing company can save your shipping cost. We all know that multiple shipments mean multiple invoices and you end up incurring a huge shipment cost for dealing with numerous dealers. Shipping items together can save in administrative costs as well. For businesses that have a high demand for small printing needs such as labels or business cards, a single service provider proves to be the best as it involves less shipment which means less time spent on track.

Consolidated Price Reduction:

By taking services from a single source, your company can avail the advantage of huge discounts, too. Good printing companies will always try to retain their loyal customers or ones, who are giving them bulk orders so they are likely to offer you plum discounts. Purchasing items from different vendors at different times doesn’t make you loyal to a single brand so do not expect any extra perks in form of discounts.

The bottom line is, consolidate your business printing requirements into one trusted source like PrintArt, and save your business’ time and money. These will ultimately result in a higher return on investment (ROI), and more money in your pocket.

There is no need to train or hire new staff for managing your printing service requirements. If the core requirement of your business is brand management, you should focus on keeping your brands recognized. Similarly, if you are into merchandising, you should focus on marketing your goods and products. Price, no doubt, is a key factor but at the same time, the quality of products and services is also important so that you don’t need to compromise for a few bucks. Service providers should be able to cater to your needs, surpass your expectations, and provide efficient delivery with precision on your future endeavors.

Of late, there are many print providers available but not all of them can offer promising service. Choose PrintArt as your service company to handle all your requirements – right from artwork management to producing and packaging printed collaterals. This assures customers that they can have a complete partner from a single vendor without having to chase different firms or wasting money on multiple shipments.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Four Color Printing and Paper Stocks – Getting The Best Combination

Posted on 11/04/2020 by PrintArt

Four-color printing is an all too familiar sight to you. You can see colorful magazines, brochures, catalogs, and posters, all of which are lavishly smothered with colors.

Four-color process printing is a procedure combined with offset printing commonly used in commercial printing. It creates high-volumes of quality, varicolored prints at the most affordable prices, at the shortest turnaround times.

As any client who wants the best possible prints, you may have once, twice, or even thrice thought about what goes on in your prints. What are the best paper stocks or card stocks there are?

Paper stocks or card stocks are just as important as any other element in printing. It is through quality paper stock that ink sits well. It is quality paper stocks that hold your prints for a long time, with its thickness, strength, and durability.

What exactly are paper or card stocks?

Paper stocks or card stocks are the paper or card used by the printing company. It uses this stock for a lot of printing products.

Misconceptions

Some people fear that such paper or card stocks are of poor quality. On the contrary, professional printing companies have access to high-grade paper and card stocks that allows them the liberty to use it for your prints.

Their access and transactions with various suppliers allow them to get the best quality stocks at the best possible price.

Some people, again, fear that with the limiting paper stocks provided for printing companies, it is always best to use specialty papers. Aside from the paper stock, other elements that go into printing can make and shape your prints into something unique. Matter of fact, they are always unique.

But if you persist in using a rare kind of paper for your printing project, it is best to know the risks that you might run into.

Four-color process printing is calibrated to every paper stock used in printing. So that whatever the paper or card stock used, the print colors and quality are consistent. With an unfamiliar paper stock, you might risk these for your prints.
Colored paper or card stocks are all the more challenging. Inks are semi-transparent even if we see solid and bold colors on prints. If a cream-colored paper stock is used, the yellows of your prints might become more intense, and so, you would still have to balance it out.
If you print on an uncoated paper too, the ink will seep into the paper producing dot gain. This is where the halftone dots will spread.
Paper stocks, especially dark-colored ones, can become overpowering such that your print design might get swallowed up. The inks will end up competing with the paper and not working together with it.

If you truly want to see how your prints would fare out using your paper stock of choice, you request for your printing company to give you a hardcopy proof, printed on your paper.

Also, it is more plausible that with such complications, it may become even harder for a printing company to print your design offset. This makes digital printing the only available option, albeit, an option with a steeper price tag.

For truly astounding prints, it helps to scrutinize which paper stocks are used by your printing company of choice, so you can verify if they are true of high-quality. 100lb Text is the thickest and heaviest paper. 100lb Cover is used for brochures and has, let us say, body to it. 14pt. Cover stock is thick and durable, used for business cards and postcards.

These are just some of the paper and card stock used by printers. After all, four-color printing works best with premium paper and card stock. Choose a printing company that can give that combination and your printing will all be worth it.

For attractive and attention-grabbing materials four color printing will be an ideal concept to apply. To find more on its application please feel free to reach out to PrintArt for all your printing needs.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Handling a Collapsed Sale – Eight Powerful Strategies

Posted on 11/03/2020 by PrintArt

When you sell on commission, either in whole or in part, you will run into your fair share of collapsed sales. Whether a rookie or seasoned sales pro, these collapses can cause enormous mental anguish and even cause problems in ongoing performance without the tools to emotionally handle the situation. The emotional pressure of seeing commissions slip away has ended countless careers. Here are eight effective strategies for coping with and even benefiting from the experience.

First: It’s essential to recognize that collapsed sales are part of the selling experience. They do not just happen to you. In fact, if you are not experiencing collapsed sales you probably are not writing enough business.

Deals fall apart for a variety of reasons. Some of which include:

The customer is not able to qualify financially. (the number one cause)
There is buyer’s remorse and the customer cancels.
A third party intervenes after the sale to create doubt in the customer’s mind.
A conditional subject can not be removed by one or the other party.
A lower price emerges elsewhere before delivery takes place.

There are more, but these are sufficient to work with here.

Second: When a sale unravels, evaluate the cause. This step is overlooked by many salespeople. For instance, if the customer is not able to qualify financially, the cause of the collapse does not rest with you unless you have oversold. If you have made that mistake, learn from it. Just remember that you are not personally responsible for the prospect’s credit rating.

Buyer’s remorse is something master salespeople rarely encounter because they work to build the perception of value to a point well above the price being sought. This also helps keep third party intervention to a minimum.

“Subject to…” or conditional sales collapse at a much higher rate than do unconditional sales or sales subject only to credit approval. Work to remove the conditions prior to finalizing the contract. “Subject to’ deals are easier to close but unravel much more often.

Try to schedule completion at the earliest possible date. This reduces the risk of price becoming an issue after the fact.

Third: Avoid mentally spending a commission before it is actually paid after completion. Commissions are actually paid after total completion, not at signup. Don’t take mental ownership of that money prematurely. That way, you will not lose something if everything fails to stay together.

Fourth: Avoid looking for ways to assign ‘blame’. Responsibility and blame are two very different things. You can only be responsible for your own actions. I urge you to do that. You might hope others will take responsibility for their action too, but you can’t demand that they do or even expect it from them. Blaming someone is an expression of negative energy that will drag you down emotionally. The feelings you will experience will not serve you in any positive way. If you want to experience true job satisfaction and inner peace, steer clear of blaming anyone, including yourself.

Fifth: Ultimately, you must learn to let it go. If you have done everything in your personal power to salvage a collapsing sale, understand that you have to let it go emotionally if it can not be saved. This is not easily done by most salespeople but it is a necessary tool understood by all the sales masters who consistently earn the most money, regardless of the industry they sell in.

Six: Avoid war stories.

Many people are legendary for the telling of their war stories where they regurgitate all the things that did not go their way. This spreading of negativity serves only to lower the collective energy of everyone. People who tell war stories are usually wallowing in self-pity or looking for sympathy. Remember the old expression that informed you, misery loves company. War stories, if you tell them, simply dredge up the past where nothing can change and you get to relive unpleasant feelings all over again. War stories, if you hear them, will allow the teller to lower your energy level. He or she gets to feel a bit better and you get to feel a lot worse. Avoid war stories always!

Seven: Learn to salvage something. Try to get referrals. When a deal collapses, chances are, that many times your customer will feel as bad and perhaps even worse than you do. He or she might be feeling guilty, especially if it is a credit issue. You can still have your customer get you paid if you can call upon that customer to provide you with some referrals. Do not be afraid to ask. If you have a good rapport, the customer will usually come through for you.

Eight: Don’t burn the lead. Sometimes after a sale falls apart, salespeople might be tempted to voice their displeasure with the customer. There is nothing to be gained in doing that. Again it is spreading negativity and will cost all chance of future business or referral from that person. I can’t count the times over my selling and management career where I’ve seen customers return to buy after a previous attempt had collapsed. Allow yourself the opportunity to get paid at some future date. After all, getting paid is good, isn’t it?

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Two Words – To Quickly Uncover Your Buyer’s Motivations

Posted on 11/02/202011/02/2020 by PrintArt

Do you already know that open questions are an important tool for finding out what your prospect is looking for, and his or her motivations? It’s a point to master in order to become a great ‘sales interviewer’.

Two words work significantly better than the ones you usually find listed in sales-training books. Typically what you will see are all the ‘w’ words – that is, ‘what’, ‘which’, ‘where’, ‘who’ and ‘why’. But only two of those are really good and one of them is dangerous if you aren’t careful.

‘What’ is excellent. Here are some typical questions you can use it to begin:

What do you want to do with (this item, equipment, etc.)?

What are your priorities?

What matters to you most?

What time-scale do you have?

What do you like about . . .?

‘Which’ and ‘Where’ got a free ride along with the more powerful words, those two are usable but not outstanding.

‘Why’ has to be used with discretion. Anything more than two or three ‘whys’ in an interview comes across as rather aggressive, that is the last thing that a sales-interview should be. (Leave that to Jeremy Paxman and other political journalists).

Powerful use of ‘why’ is a one-off shot in response to a customer saying, ‘I don’t like . . . ‘(some feature or another model, etc.). Just ask, ‘Why?’

‘Who’ has a natural application for discovering the decision-maker(s) involved in buying within the prospect’s company. You can ask, ‘Who else would be involved in the decision?’

I’ve left the other great one to last; ‘How’, a word that works very well together with ‘What’.

An example:

‘What do you want to do with this equipment?’

Customer replies and you continue;

‘How did you handle this issue before?’

‘What happened?’

‘How did you deal with that?’

What do you see as the main problem?

‘How are you planning to tackle it in the future?’

And so on.

‘What’ and ‘How’ give you an almost instant sales interview and find out the buyer’s motivations in an effective, un-pressured way. They have a happy relationship with one another.

I suggest you get acquainted.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Commercial Color Printing – Defining the Color Textures Without Any Distortion

Posted on 10/27/202010/27/2020 by PrintArt

The art of printing has undergone tremendous changes in the last few decades. Today, the world is dominated by some of the latest print technology and machines that minimize manual labor thereby saving our crucial time. Promotion of any services or products becomes vital for any organization and so, to make the event more lively we take the help of the latest printing technologies for an eye-catching leaflet, business card, brochure and other similar tools of advertising. Commercial color printing is considered to be the best process of printing because factors such as quality cost and turnover time are vital during such projects.

How does commercial printing help a business?

Commercial printing can be reliable and qualitative in nature. Whenever you need the best results or you want some extra-ordinary results in your advertising campaigns, print technology can make your processes much more vibrant and colorful. The use of the latest software enables your marketing tools to look more competitive and viewer-friendly.
This form of printing can minimize your efforts during the marketing phase. This process also supports reducing the workload on your staff and thus helps in saving time a lot. It helps in getting more clients for a small cost, especially when the budget becomes a constraint. This form of printing acts as an investment for you.
The service providers can also work upon your text for better clarity and designs. There are experts who can help you obtain better results in the long run. Their graphic designers can add a professional edge to developing the best results. The multiple options of using graded printing surfaces, colors, and papers can add more professionalism to your adverting content.
Last but not least, the advantage lies during an emergency. Whenever you are in a hurry for a quick launch of any promotional event, these methods can help you out for an effective designing of the props, and final printing. The work is more efficient and the benefits of additional services help you with better promotional activity.

In the present day, print technology is making a significant change in the actual reproduction of lively advertisement campaigns. We use a wide variety of commercial printers for easing our efforts. These services are generally available for a client who orders in bulk. The use of Sheetfed Offset Printer or Color Copy and Large Format Printer gives the best results, saving cost and effort. The use of high-end digital technology can deliver our order in no time. One needs to know the best options for the appropriate method of production with special attention to the price factor. For the best services of commercial color printing, it is vital for any new venture or established firm to consider the actual reason, quality, and time.

The technical know-how of these processes of commercial bis limited to very few people. So the selection of the best method sometimes becomes a challenge for you. Take the help of professionals who have been developing knowledge in this field. They can actually help your organization with its commitment to excellence endeavoring goodwill in the long run.

So, whenever you want the best color in your business marketing, the process of commercial printing can not only save your money but also time. Conduct thorough research and you will definitely obtain the best choices for giving the best results in handling your business.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Printers Offer A Variety Of Solutions

Posted on 10/27/2020 by PrintArt

When you are in business one of the things that are most important to you is the acquisition of new customers. Regardless of the service or services you provide to the public, how do you get your message out to the most people for the lowest cost? A time-proven method to accomplish this is with print advertising. Once you realize this fact, the next important question you need to answer is do you do the printing yourself or use a commercial printer like PrintArt?

The answer to this question simply comes down to money, time, and man-hours. Do you have the resources or time available to assign this task in-house or are you better served by sourcing it out to one or more commercial printers? This question is easily answered by just doing some quick math. Take the cost of a printer or printers whether laser or inkjet, add the cost of consumables, ink, paper, and toner. Then calculate and add in the cost of wages paid to a full-time employee who will be responsible for printing operations and design. Once you have those numbers in hand if you think the amount of money dedicated to this task is a budget breaker for your business you might be better off considering commercial printers for the job.

Another benefit of using commercial printers is the range of reasonably priced services they offer to customers. Most businesses have a need for carbonless forms, an easy task for a professional print shop. In addition to this mundane task, a variety of other straightforward printing needs can be easily met such as producing newsletters, business cards, letterhead, envelopes, and flyers. Most quality print shops like PrintArt also have on-site qualified design people to make your specific job shine.

While these relatively simple printing jobs are commonplace with commercial printers you will also have available to you and your customers more complex solutions to fit any kind of task that may come along. These include but are not limited to full-color offset printing for brochures, annual reports, or rack cards. As with any complex printing solution quality commercial printers also offer bindery and finishing solutions for your work. These services include laminating services, cutting, folding, collating, and standard bookbinding including wire and plastic coil.

Specialty services offered by many commercial printers include the printer’s ability to produce personalized clothing items with your business logo or advertisement on them. These items can range from hats, t-shirts, and car signs to placards and window advertisements for your shop. The other big advance in commercial printing that is catching on fire with the public is the use of 3-D printing. While out of the price range of most individuals 3-D printing is getting a lot of buzz for its ability to print almost anything from life-size faces to conceptual images and miscellaneous parts all in a three-dimensional form.

When you carefully look at your options for using print advertisement to build your business and the endless array of possibilities to accomplish that end a careful conclusion would direct you to seek out and use a quality printer like PrintArt as your resource for advertising and new customer acquisition rather than a do it yourself solution.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

Printing Services: Types of Ink Used in Printing

Posted on 10/27/2020 by PrintArt

Printing is a process whereby text and images are reproduced on various materials. There are different printing methods and depending on the printing method different types of inks are used. Inks used in printing can be classified into 4 different categories such as aqueous, liquid, paste and powder.

Paste inks:

Paste is often used in offset printing and there are different types of paste inks such as cold set, heat set and energy curable ones. Some of the different energy curable sorts are electron beam curable and ultraviolet-curable. While energy curable offers the highest quality print, heat sets are most commonly used. Energy curable ones also require special equipment which makes it one of the most expensive types of inks used in offset printing.

The heat set one requires heat to set it and then it is cooled rapidly as it catalyses the curing process. In cold-set inks, it is set by using the phenomenon of absorption into the stocks that are non-coated. Cold set ones are usually used for printing books, newspapers, insert printing and are the most cost-effective option if you are on a tight budget.

Solvent ink:

Solvent ink comprises a mixture of organic chemical compounds and volatile organic compounds. These ingredients have high vapour pressure and colour in this type of ink is achieved through pigments which makes them resistant to fading. Solvent inks can be used to print on uncoated vinyl substrates and they are cost-effective. Banners, billboards, graphics and decals are typically printed using solvent ink. The main advantage of using solvent ink for printing is that the prints are UV resistant and waterproof however the downside to using this is the disposal of the solvent and the vapour produced by the solvent.

Aqueous ink:

Aqueous inks are primarily used in desktop inkjet printers. These comprise a mixture of pigments or dyes, glycol and water. Aqueous offer the vivid and a variety of colour options the only disadvantage of this ink is that it is not waterproof and can be washed away from the surface without lamination or specialized coating to protect the ink. Aqueous inks are also inexpensive to manufacture.

UV curable inks:

UV curable inks have acrylic monomers coupled with an initiator package. After the printing job is completed the printed material is exposed to strong UV light which cures the ink. The main advantage of this ink is that it dries quickly and the disadvantage is that they are very expensive.

These are some of the different types of inks used in commercial printing services.

PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com

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