Commercial Printing Services And The Advantages They Bring

Every marketing campaign you can think of is incomplete without the help of a commercial printing services provider. This is because products or services are best advertised still in customized prints despite the many marketing options offered online.

You might get the impression that brochures, flyers, posters, and sample boards are the only materials categorized under this kind of printing. But if you will study it carefully, there are other things included in it. These are business cards, calendars, envelopes, folders, letterheads, notepads, and planners. Apart from brand recognition, they cultivate loyalty to the company and rapport among the recipient employees.

There are standards that have to be followed when creating marketing materials such as these. The good thing is you need not do everything on your own. Just hire a reliable commercial printing services company to do the task. How do you? First, check out PrintArt in McKinney Texas. Do personal research online to get a clear evaluation of the performance of your prospective companies. Once you have chosen the company to work with, communicate clearly your objectives, your desired output, and the budget you have at hand. Be open to suggestions from your service provider as it may know how your plans can be executed in a better way. For one, its presence in the field for many years is a big proof of the quality work it is famed for.

Again, the benefits offered by commercial printing companies help varied types of businesses. You might be surprised that businesses that appear unlikely to benefit from them actually benefit from them. Firms in manufacturing, publishing, architecture, and interior design are a few of them. Manufacturers, for one, need to get helped on introducing the latest products they have. Their target market gets to know important information on the features, price, proper use, and maintenance of the products through written literature like brochures and leaflets.

The publishing industry would not be able to distribute books, magazines, and other printed materials without the help of these firms. We all know that images especially colored ones require special printing interventions which only experts can provide. In the same way, the production of a great number of books would also be impossible.

Now, how does commercial printing help with the creation of a superb interior design of architectural structures? With the advancements in technology, interior walls can now be patterned with ease in accordance with the intricacies that certain theme demands. Wallpapers can be created following the template displayed on the computer screen. Perhaps, you want your company logo big and wide on the wall. It can be done through this kind of printing.

Lastly, entertainment or show business also benefit from commercial printing services big time. Promotional stuff like posters, tarpaulins, and billboards are all customized to match the theme of the movie or show they advertise. Imagine, say, a billboard of plain text – just the title of the movie. Do you think people will be intrigued to watch it?

Hopefully, this has shed a little light on the advantages of PrintArt. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs.  Their customer service department will put together a cost-effective quote and help your vision come to reality!


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

Commercial Printing – The 10 Responsibilities of a Printing Customer

What exactly must a customer/client do to ensure the print file is processed accurately? Well, here are some suggestions on how you can go about it. Remember these pointers and ideas so you can very well know what to expect and do the next time around.

1. The client must bear in mind that the file needs to meet the minimum requirements imposed by the printing company. This includes that the file has sufficient bleeds, that is in CMYK, and that the resolution is at least 300 dpi for images and 400 dpi for fonts.

2. The files should come complete with the original images used, also in CMYK, and that the fonts are to be embedded in the file. The fonts should also be sent in, especially if these are not as common as the Arial or Times New Roman font.

3. It is useful to have the files you will be sending in the Zip file. However, it is much better if they are to be in a PDF format as well.

4. You should always include details on your printing project and never assume that a printer already knows everything about your file unless it is a repeat order. Custom print jobs require a much detailed account too of your designs.

5. It is safer to inquire about the final printing cost of your project. Printing quotes are approximations but may change if you have acquired added services or put in last-minute changes. Ask whether your printing cost involves sales tax, handling fees, and the like.

6. If you don’t know much about custom printing, demand to know how the printing company is going to shape your design. What are the processes or risks involved? Know too when or how long your custom printing will project last or be finished.

7. Open up your communication lines. Regularly check your mail and voice mailbox. Printing companies will inform you of updates on your printing transactions, will involve if your printing quotes are available or if your proofs have been sent are awaiting approval.

8. Always check your proofs. Read everything and scrutinize every detail. If you approve it without correcting your own typographical errors, you end up losing the chance to a flawless print job.

9. It also doesn’t help to check the status of your print job. Using the job management portal or if the printing company you chose doesn’t have one, call them up. Ask at which stage your file is going through if it has been ganged, printed, or undergoing cutting and others. This allows you to see if it’ll be shipped on time, among others.

10. Always consider the printing expert’s advice. If the file resolution is too low, you can jeopardize running a blurry print. If the thickness of the line to be embossed is less than 1pt, it may not be as effective and could ruin the print. Weigh in what the professionals are telling you instead of stubbornly saying that things must be done your way.

You can literally forget about your printing project if and when the file you have submitted is well-prepared and required no changes. All you need to do is approve the proof and wait for it to be sent your way.

However, checking on the status of your print job tells the commercial printing company that you expect nothing less. Besides, it is normal to do this especially if you have told them beforehand that you are running after a deadline, especially if it is a rush order print job.

Make sure you get what you need. Print with a reliable commercial printing company and you’re sure to enjoy the rewards of a fruitful partnership.

Hopefully, this has shed a little light on your responsibilities. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs.  Their customer service department will put together a cost-effective quote and help your vision come to reality!


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

Envelope Printing – Everything You Never Knew You’d Have to Know – Part 2

Getting the Envelopes Printed

Once you have your envelopes picked out, you need to figure out how to get your design printed on them. Sounds easy right? It will be much easier if you know a few key points about envelope printing.

Some Folks to Know: The Pre-Press Department

Now that you’ve made your way past the fast-talking (but hopefully friendly) sales rep, you may have to talk with another type of envelope enthusiast — the Pre-Press department. While not as intimidating as speaking to an ink-covered pressman in the middle of a loud warehouse, pre-press workers are still pretty technically involved and close to the front lines. They may sit at computers all day like most office workers, but they will spout out print jargon you’ve never heard. Someone in the department is bound to have some customer service skills, so you can usually ask for some clarification. Going through your sales rep for artwork issues is not usually a good idea, because they often do not have any artwork training.

Your artwork will always come to pre-press if it is new art or if anything has changed with the art. They get it ready for the presses by making sure all the colors separate properly, that you’ve complied with postal regulations, and that your design is actually printable (some things are not!). They get the artwork to a point where it can be printed on plates, which will be inked, put on the press, and used to print your envelopes.

Pre-press can also make changes to your art if necessary, in the event that you cannot make the changes yourself. Some changes may incur fees, but you should be notified of these. Most pre-press departments also handle typesetting. If you have absolutely nothing, they can at least type up an address for you, in the font of your choice, and stick it on an envelope!

Postal Regulations

I know this ruins the fun, but before you print a design on an envelope, you must make sure it fits within the U.S. Postal Service’s regulations. If you are ordering envelopes for a business, you will more than likely be mailing multiple pieces at one time. Failure to comply with regulations can result in the return of your mail, or additional charges from the post office. You can get away with some wacky designs if you are planning to pay First Class postage for every piece. But in order to qualify for discounted bulk rates, you had better listen to what the man says! We will attempt to warn you of some of the pitfalls here, but you should contact your local post office with any further questions (the USPS website is not very helpful).

The Major Postal Regulations Pertaining to Envelopes:

  • The OCR Read Area -Your address on the reply envelope needs to be within the area that the postal machines read. This is called the OCR read area. If you are unsure whether your address fits, you can go to the post office and look at one of their plastic templates. Your printer probably owns one of these templates and can make sure you are within the reading area. However, if you design the address too big or otherwise out of the area, pre-press may have to shrink it or move it for you, which could result in charges.
  • The Return Address – Most return addresses will fit within guidelines, but if you have a particularly large logo in the corner, plus an address underneath, the address may be “out of postals” as we call it in the biz. This is usually OK in most cases. In fact, if you are paying first class postage you can put it anywhere on the left or even on the back flap. But if you plan to send bulk mail or pre-paid postage, you had better comply with regulations! Your logo may have to be shrunk to fit the address up into the corner, or you can move the address to the right of the logo so you don’t have to lose any size from your precious design. All this is because the bottom line of the address (city, state, zip) needs to be at least 2-3/4 inches from the bottom of the envelope because that’s where the readers will look for it if your bulk mailings get returned.
  • FIMs and Postnets – Also known as “those lines at the top” and “barcodes,” which need to go on some reply envelopes. The FIMs (facing identification marks) help the post office identify what kind of mail is being sent, and the postnets are a barcode for your ZIP+4 code. Find out what kind of FIM you need (or if you need one at all), and provide an accurate ZIP+4 to get a postnet. If you don’t have the software to make these yourself, pre-press can make them for you (for a fee). These need to fit into their own read areas, with a much smaller margin of error than address info. Pre-press can put them there, but make sure you don’t have background designs all over the envelope that are going to conflict with printed codes and other important stuff. Save the fancy designs for the mailings inside the envelope!
  • Business Reply Mail and Postal Indicias – If you are a big business you’ve probably done BREs and have your own pre-paid permit number. If this is all Greek to you than it would be best to contact the post office if you are interested in Business Reply Mail or other types of pre-paid postage. If you get a permit number and have no idea what to do with it, pre-press can make an indicia (the little thing in the corner that says POSTAGE PAID US PRE-SORT PERMIT NO. blah blah…) or a BRE graphic for your envelope (again, for a fee). They can also make you one of those little indicias that tell your customer PLACE STAMP HERE, just in case your customers are the kind that forgets things like that…

Ok, you can stop sweating now. Most of this won’t apply if you are just a little guy getting #10 envelopes for regular mailings. Now we can move onto the fun part.

Your Return Address Design

By far the most common thing printed on an envelope is a simple return address, sometimes with a logo. Aside from the return address information above, there are a few things that you need to pay attention to as far as the printing process goes.

  • The edge of the envelope – Depending on how many colors you are printing, you can put your logo at different distances from the edge. For 1 or 2 colors, you can get it as close as 1/16 inch from the top and left sides, although 1/8 inch is usually recommended. The press has what we call “bounce” which means very small distances can’t be guaranteed to stay true, and your logo might end up going off the edge. For 3 or more colors, a different type of press is used, and you may need to put the logo up to 3/8 inch from the edges. The white space around the logo is used for what we call a “gripper.” The 3 color press needs an edge to grip to pull the envelope through the press. Check with your printer to see how much room you need. If your logo is already set up and it needs to be moved away form the edge, your printer can usually do that for you without a fuss.
  • Bleeds – Many logos include a square of color or another design behind the text that goes off the edge of the envelope. Anything that goes off the edge is called a “bleed.” There are often extra charges for bleeds so consider whether the look is absolutely necessary for your design. The charges are not that prohibitive for 1 or 2 color jobs, but when those special 3 or more color presses get involved, they may need to print your envelopes unfolded, and then fold them after printing. Another thing that would require the envelopes to be printed flat and then folded is if the ink coverage is too heavy so be careful!! All this extra work takes more time and comes at a higher cost.
  • Address font – Make sure your address is legible. Humans are much better at filling in the blanks when we can’t read something, but the machines will just chew up your envelope and spit it out, so to speak. If it takes any effort for a human to decipher the numbers, you need to use a different font. Make sure it is at least 8 points as well. The legibility rule goes for your reply addresses too, but use at least a 10 point font for those. An envelope is not the place to show off all the new fonts you’ve just downloaded. Pick something simple that goes with your company’s “feel” and, again, save the fancy stuff for the mailings inside. Pre-press can probably recommend something.

This may all seem very simple but I have seen a lot of strange things come through prepress. Sometimes a very weird design that is too busy or can’t be made to fit postal regulations sits in the to-do bin waiting on an answer from the customer, and several follow-ups later it gets canceled because they couldn’t decide what to do to make their envelopes work. Design with these things in mind, and you won’t miss deadlines or have to cancel jobs altogether.

Designs for Remittance Envelopes

One of the most complicated designs because it prints on all four parts of the envelope (face, back, flap, back of flap), it always needs a bit of tweaking when it gets to pre-press. We printers love to work on these when they are well made, but some designs can be nightmarish. What you need to know about “remits” as we call them, is how much area needs to be left over for glue on the flaps, folds in the envelope, etc. Your printer can provide you with a template, but it would help to keep a few things in mind as you design.

  • Front and Flap- Remits usually print with the flap open, so your design should include what goes on the front (the reply address, etc.) and the design you would like on the flap. Keep in mind that when the envelope is closed after printing, you’ll want the flap to read right-side-up…therefore it needs to print upside down. Also, most remit flaps are slightly tapered, so you can’t design all the way to the edge of the envelope.
  • Back or “Inside” – On the flip side of the open envelope, you’ll have the back of the envelope and the back of the flap. The back of the flap needs to have glue put at the top for sealing. Allow room at the top of your design for the glue. The top is usually where the contribution information is given (yes I will donate, how much is being donated …), as well as a statement from you about where the funds go, etc. The bottom is where you put lines for the donator to write his address information, and that’s where things get sticky (pun intended). When the generous donator seals the flap, the glue strip is going to adhere to the bottom part of the envelope. There cannot be any lines for information there, because they will get ripped off when the envelope is opened by your eager fundraising team! Make sure you use a small enough design without too many lines of information. Pre-press can tell you how far from the bottom you need to be for each size envelope. You can print things near the bottom for the donator’s benefit or balance out the design of the envelope. Often you’ll see a website or logo down there because it doesn’t matter if it gets ripped off.

There are many more envelopes that have specific designs, and pre-press can give you some guidance.

The Colors – Understanding Separations and Traditional Printing

The first important thing to understand about traditional printing is that it is not Kinkos. Traditional printing requires properly color separated artwork, with only one color on each plate, and high-resolution artwork. It is too often that a customer replies when told their artwork is not printable, that they had their business cards printed from the same art last week. The business cards were most likely printed at a quick-print shop on an inkjet printer which requires no color separations, and the resolution is probably mediocre. Traditional printing requires the colors to be physically applied to the envelopes by plates of different colors on a highly calibrated machine, not mixed on the fly by a computer printer.

Process and Spot Color

These strict rules don’t mean you can’t have every color of the rainbow in your design. The magic of screens (those little dots you see when you look close up at a magazine) allows for infinite possibilities of mixed colors, in much truer tones and higher resolutions than allowed by inket printing. In most four color applications, the process colors Cyan, Magenta, Yellow, and black (CMYK) are applied in varying screens to create realistically, graduated color. This can also be achieved with screens of spot color.

Spot colors are industry wide colors that are standardized (to some degree) and include Pantone matched colors. Some examples are black, reflex blue, and any Pantone number you can think of. They are often printed solid and used for 1 and 2 color jobs.

Making the Art Separate

The most important part of all this color nonsense is to make sure you design your image with color in mind. You may need a professional designer to get your digital logo to work for this kind of application. Some logos just need minor adjustments that can be done by pre-press for a fee. Just remember that if you are printing spot colors, you can’t submit something that’s CMYK, and vice-versa. Pre-press may be able to convert it, but the colors may be altered in the process.

Fonts and File Formats

Check with pre-press to see what kind of artwork they prefer. Universally, line art or vector art (not Photoshop art!) is in use in the graphics industry. This provides the highest quality resolution and the best color separations. Again, if this is Greek to you, it may be time to call in a professional designer.

Three tips for sending files that I can’t stress enough:

  1. Line art only! (except for photo graphics and the like) created in Illustrator or another vector art application.
  2. Save fonts to outlines! Because not everyone has your fonts, and Mac/PC fonts often conflict (pre-press will have mostly Macs). This turns the font into artwork that can be read on any computer.
  3. Call pre-press if you don’t know what to do! Save everyone’s precious turn-around time and get your envelopes done right.

We hope these little articles haven’t hurt your brain too much. We just want the printing customer to be aware of all the choices out there, and all the pitfalls to avoid when printing envelopes. Trust your sales rep and your pre-press helpers. It’s not always fun to admit, but they know more than you do about printing envelopes.

Hopefully, this has shed a little light on envelopes. It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs.  Their customer service department will put together a cost-effective quote and help your vision come to reality!


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

Brick Sample Boards – The Guide To Buying Bricks

Bricks have been included in the making of buildings since time immemorial. Their use has been perpetuated due to their durability, evidenced by a number of ancient buildings that were made using bricks and have remained standing.

Due to their proven strength, they are used for much more than building houses and offices nowadays. Sidewalks, pavements, fireplaces, and many other construction projects are made using bricks. As a result, there are different types of bricks for different purposes. If you are in the construction business you need to know the differences in order to know how to buy bricks for whatever purpose. Viewing all the brinks that you are interested in on brick sample boards helps you quickly browse the different types of products.  You can use the following mini-guide for buying bricks to help you.

STEP 1 – Find out what types of bricks you need: The two main types of bricks are paving and building bricks. Paving bricks are those that are used to build driveways, patios, the area around a pool, etc. Most brick sample boards will give a description of the material and style. In short, they are the ones that will be placed on the ground and walked/driven on. Building bricks, on the other hand, are used for walls and fences (upstanding structures).

STEP 2 – Determine the number of bricks needed: You will have to first measure the area in order to determine the number of bricks required for your project. A general rule is to use 5 to 7 bricks per square foot depending on whether its for paving or for a wall. The actual amount will vary depending on what the size of the brick used is as well as the pattern and the thickness of each mortar space.

STEP 3 – Source high-quality bricks: Check around local hardware stores that sell bricks to compare costs before making a final choice. When doing so, factor in delivery costs.

STEP 4 – Select the right kind of mortar/grout: Not all mortar mixes are suitable for the type of brick that you plan to use. Confirm the type with the hardware dealer you are buying the bricks from.

STEP 5 – Buy more than enough bricks to cover the project: Having to go back for additional bricks to complete a project or to make minor repairs could mean that the colors do not match even though they are the same bricks.

STEP 6 – Start building: Knowing how to buy bricks will help you get the right kind for the job and be able to get your project off the ground promptly, once the other necessities are in place.

Do you need info onBrick Sample Boardsand how they will revolutionize your process of displaying and selling your bricks to your customers? Reach out to PrintArt today and let their staff work with you every step of the way!


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

Packaging Your New Products to Sell

You have spent time and money developing your product. A patent has been filed. You have committed financial resources, more than expected, to make your great idea come to life. You have produced a small quantity and now you are ready to take your idea to market. You approach distributors or retailers and they love your product.

Then you get your first order and the realization comes about. How am I going to get my great product to my new customer? How will it be packaged? A customer wants to order a case of your product, how many are in a case? How will my product tell its story on the retail shelf?

These packaging problems and many other surfaces when you finally get your product to market. And in many cases, the packaging costs are the last thing a new product developer thinks of, plus many times the cost is not even in the projected cost.

Now comes the panic…

How do I package my new product for as little as possible? When in reality packaging can be the most important part of your new product. One of my current customers makes replacement transmission kits. One kit design – a standard brown retail box with a small label describing what transmissions it replaces. The other package has a four-color laminated graphic custom box that has all the information about how to install, kit parts, and what transmission it replaces. The interesting thing is although both kits have the exact same components, the kit with the four-color litho-laminated graphic packaging sells for more than the other generic transmission kit and it outsells the plain brown box almost two to one. This is why the old adage “packaging sells” is really true.

For new retail products to sell, a story about the new product must normally be told. In a retail atmosphere, the printed packaging or custom box tells that story. Custom retail packaging has graphics printed on the box, but the design of the package is also important. Maybe your product needs a custom packaging design, a windowed box, or a certain box style will allow for more information to be presented to the prospective buyer.

Now that your product has retail packaging that promotes the product, you have to get it to the retailer safely and in quantities that make sense to you financially and to your customer. Shipping boxes can be made in almost any size and style. Many times you can find a stock shipping box, that will be the right size, from online stock packaging companies, but other times, it requires a custom made shipping box, also called a custom corrugated carton. Package designers are not just for retail packaging, but also for protective packaging.

Some products will require protective packaging along with the shipping cartons. Box Style, corrugated board strength, and the correct cushioning all play a part in safely transporting your product to its destination. A good rule of thumb is a 2″ barrier of protection between your products for protection if they are fragile in nature. Anything from crumpled newspaper and loose-fill peanuts to custom foam packaging can help protect your product during shipment. If you are unsure contact a packaging professional.

Remember, a good retail graphical package design and the properly packed shipping box will help make your products get to market safely and then move off the shelves.

It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today and explain what you need.  Their customer service department will put together a cost-effective quote and help your vision come to reality!.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

All You Need to Know About Die Cutting Equipment

Before going into an elaborate discussion about the equipment that is used for die-cutting, it is necessary to know what the process of these entails. Die-cutting is a manufacturing procedure that is used in large industries to get a huge number of the same shape from the sheet of a material which can be metal, plastic, wood, and fabric. The shapes that these cutters produce are known as “blanks”.

This process is used on a large scale in various industries and the manufactured products are generally composed of cut materials and then they are joined together to produce the final product. Sharp and shaped blades are used for die-cutting. Force is exerted on the blade to give it desired shape and placed on a strong backing. Then the material which is to be cut is placed on a supportive flat surface and die is applied on it. Depending on the necessity, the die is made to cut a single layer of a material or multiple layers of the same material to get a stack of blanks.

To perform this job, there are different types of die-cutting equipment available in the market. Their strength and capacity differ depending on the kind of industry where they serve. The commonly available equipment includes steel rule, rotary, laser, and many other types of ultrasonic techniques. Discussed below are the different types of machines:

Rotary Die Cutting:

These variations of die cutting machine include a cylindrical anvil and cutting blade which is made from a single sheet of tool steel. The material that needs cutting is run through the machine and a series of quick and precise cuts change the shape of the metal. The service of this equipment is required in the high volume projects where perforations need to be made through the material without disturbing its composition. It is also called “gasket die cutting” and is used to cut substances like rubber, plastic, and foam. When the issue is concerned with high volume production, in that case rotary cutting machines can feed the productivity in conjunction with bringing down the level of wastage of material. This machine is suitable for a minute and precise cut and can be used along with other processes like coating and laminating.

Press machine:

This machine is available in both capacities- for personal use and also for large scale use in the industry. They consist of a cutting blade that is placed on the metal and it is raised and lowered on the material, spread on a flat surface that needs cutting. This machine can be run by hydraulic, electric, and even by manual sources. This cutter can cut from a single piece of material or can cut from layers of materials that are placed one after another, where the context requires numerous copies of the same thing at a time.

Flatbed:

The flatbed die-cutting machine works on fluctuating degrees of hydraulic pressure to produce various shapes with a steel rule die. They are perfectly suitable for precise kiss-cuts, die-cuts, and butt-cuts out of sheets and laminates. This machine provides a cutting service at a cheaper rate. Its main benefit lies in the fact that it has higher tolerance on thicker materials and provides greater flexibility on the design front. Their involvement produces the best result in the small scale projects where the need is concerned with the production of multiple shapes and applications without the material curvature.

Laser:

Laser die-cutting equipment utilizes a non-thermal and highly focused laser beam to generate custom shapes and sizes out of the materials. The beam controlled by the computer and operates on a pre-set CAD generated design which facilitates the production of the same shapes and sizes in a large quantity. The service of this cutting machine is sought in the context that needs speed and precision. It also helps to create initial prototypes and shapes durable and sturdy materials that are otherwise difficult to handle. It produces huge quantities within a short period, making it suitable for large projects.

Water Jet:

Water jet die-cutter produces highly pressurized and forceful streams of water which has is agile enough to move at a speed that even exceeds the speed of sound. The stream is let out through a small aperture which has the ability to chop a variety of materials to desired shapes. This process of cutting is assumed to be versatile and because it utilizes a non-dulling cutter, so its maintenance expenses are minimum. Moreover, its functioning gives rise to lesser harmful byproducts.

For more information on die-cutting and to get a quote on a special project of your own, please reach out to PrintArt today! They will get you a fast affordable quote on any project size.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

Tips on Choosing Material Sample Board Displays

The importance that the display design plays in your overall marketing can’t be overlooked. There are many types of showroom displays you can choose for your ceramic tilesample boards, among the most popular are the wing rack, waterfall, and cradle.

A wing rack is the best choice if you have many sizes and types of tile sample boards. The sample display board itself can be plain, or show images of ceramic tile in a finished setting. A wing rack typically holds between 40 to as many as a hundred sample display boards.

Wing racks are impressive and usually large. Typically, they are situated against a windowless wall in a showroom. Quite often a wing rack tile display will have a large sign at the top, making a bold statement for the brand. These large showroom display fixtures can also be equipped with lighting units and even video displays.

A waterfall display rack will often hold between 9 and 16 sample boards. Waterfall displays can also hold loose ceramic tiles as well as wood flooring samples, granite, stone, and marble. Waterfall displays are an inexpensive and sturdy solution for any showroom display setting!

Waterfalls are fairly easy to move around, and as a general rule, they allow for a view behind. As such, waterfalls can be situated against a window area without making the room seem closed in! Optional signage can help reinforce the brand, and a large and colorful graphic adds a sense of stability and solidity to the company’s presence.

The tile sample boards within a wing rack also give a chance to reinforce the benefits of your product with either screen printed graphics or full-color images which can feature beautiful tile installations as well as your logos and another branding!

A cradle display is very versatile because it can show anything from large, single tiles to complete grouted sample board panels. [A grouted panel is a way to display finished ceramic tiles grouted and arranged.] A cradle display is an economical way to showcase your tile flooring samples.

Like waterfall displays, a cradle display can usually be placed against either wall or window. Cradles can also have signage either at the front or placed at the back high enough to be seen over the tile sample display boards or loose tile samples.

Whether you choose a wing rack, a waterfall, or a cradle display for your tile sample boards, the impact of a finished and elegant tile display can only serve to reinforce your brand and make your products more visible!


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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Commercial Printing – The Benefits

Printing is one of the most important business functions that exist. This is true both inside and outside of the office. Of course, a desktop printer simply isn’t enough in order to handle commercial printing jobs.

Taking advantage of commercial printing service is important in order for a business to be able to project itself in the best light possible. Consider what goes through a customer’s mind when they compare to products while they are shopping. If it comes down to it, the customer will choose the product that has the best label. Low-quality printing may not necessarily indicate a lower quality company, but a consumer doesn’t have a great deal more information to rely on in most cases.

In order to make the best possible impression on your customers, you need to make sure that you are using the highest quality printing services available. This can rarely be achieved within the house, even with some of the most expensive equipment available being at hand.

This is no less true in the business world. In order for businesses to associate with one another, they have to view one another in a positive light. It may sound funny, but the quality of something as simple as a business card can have a surprising psychological effect on the way that you are perceived. A business card that is simultaneously professional and high in quality (but not loud or boisterous) could be the turning point in the way that you or your business is viewed by a potential business partner.

Taking advantage of high-quality commercial printing services is important if you want to make the best possible impression on the individual or organization that you are communicating with. Consider flyers. Flyers are one of the most inexpensive forms of marketing. They can be passed around and viewed by several people. A high-quality flyer is more likely to draw the eye. A flyer does no good if people don’t even look at it. In addition to this, a flyer that is made with high-quality materials is less likely to become damaged as it is passed around, increasing the possibility that it will pass through multiple people’s hands.

In most cases, it is also much more cost-effective to work with a commercial printing service than by attempting to handle it in house. Because of the fact that printing is their core business function, they will invest all of their resources in providing the highest quality, lowest cost prints possible.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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Tips for Selecting Commercial Printing Services for Your Business Needs

If it is your first commercial printing order then you might be confused about selecting the right services. There are many companies out there offering poor quality printing services.

This article presents a few tips that you have to consider while selecting commercial printing services for your business needs.

Ask for a template: Before giving a bulk order, request the printing service to offer a template. This will give you an idea of the quality of printing. Do not rely on words as each printer works in a different way.

Know about the inks: This depends on whether you need full color on both sides or not. If you choose the 4/4 option, you can have papers with full color on both sides. 1/0 means the paper will be black on one and blank on the other side. With the 4/1 option, you can have full color on one side and black on the other side. There are also metallic and magnetic inks that you can choose. Thus, knowledge about the inks used for effective brochures that best fit your needs.

Type of the paper and the coating used: There are a variety of papers available for various printing jobs. They generally vary in thickness and quality. Select the paper depending on the constraints such as the final weight of the booklet and the price of the paper. Finally, to make the brochure look attractive a shiny coating is applied. Generally, varnish, UV coating, spot varnish, aqueous coating, etc,. are used. UV coating is the preferred coating as it dries fast. Also, know whether the coating is applied on one side or both sides.

Know the cost: The printing costs can be reduced by making bulk orders. Make sure to order the least quantity the printer is ready to offer. If you are ordering below the minimum limit you will be paying more per piece. If you require a very less number then go for a smaller press. Generally, huge printers set the minimum limit as 5000 pieces.

Know whether your order will be printed separately or as a gang runs: In a gang run, multiple works are carried out on a single plate. As a result, printing costs reduce greatly. However, you may have to compromise on the color quality.

Other services you can inquire about are the bindery services offered, embossing work, and whether they use the print bleed or not. Lastly, select commercial printing services that compromise all the mentioned factors to the maximum extent.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


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Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.

Commercial Printing Costs Becoming Lower As Technology Improves

Commercial printing houses have always been businesses that relied on technology to get the job done, but these days the tech has become so advanced that it lets print houses offer amazing deals and routinely low prices. With new internet communication techniques and the involvement of digital plates in some print technologies, it’s become common for specialized printing that was not even available a decade ago to now be offered at prices nearly every business can afford. In addition to small businesses, individuals are now starting to use print houses for more customized runs than they ever thought they would be able to do.

A large part of the new pricing parameters for smaller projects is the use of digital plates in some of the printing processes. Rather than having to create a set of 4 physical plates for CMYK projects, the image is sent digitally to the printing machine. This allows for the original image to be constantly changed without there being a need to remake plates. Things like personalized children’s books, holiday cards, and invitations are now much more affordable and available to a wider range of people thanks to the digital transfer of an image right to the printer.

Another part of printing that has evolved technically is the use of the internet as a source of customers. These days clients can design a postcard on their own computer and then go onto the internet to upload their image right onto a commercial printing house’s website. The print house can do a run of a few thousand and mail them out to the customer at substantial cost savings when compared to running postcards 10 years ago. Because the internet is available 24/7 the number of orders has steadily grown for print houses with an online presence since no matter the day and time customers can send in orders.

Commercial printing is a profession that requires constant attention to new technology. There are constantly new types of equipment, new printing processes, and new ways to reach out to customers. By keeping themselves on top of new ideas and machines as well as utilizing the power and reach of the internet, print houses have made sure that their customer base as well as their order level is constantly growing.


PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com


Would you like more information?
Do you have a special project that you need our help with? Just fill out this small form and let one of our representatives give you a call and talk about your project.