When you are in business one of the things that are most important to you is the acquisition of new customers. Regardless of the service or services you provide to the public, how do you get your message out to the most people for the lowest cost? A time-proven method to accomplish this is with print advertising. Once you realize this fact, the next important question you need to answer is do you do the printing yourself or use a commercial printer like PrintArt?
The answer to this question simply comes down to money, time, and man-hours. Do you have the resources or time available to assign this task in-house or are you better served by sourcing it out to one or more commercial printers? This question is easily answered by just doing some quick math. Take the cost of a printer or printers whether laser or inkjet, add the cost of consumables, ink, paper, and toner. Then calculate and add in the cost of wages paid to a full-time employee who will be responsible for printing operations and design. Once you have those numbers in hand if you think the amount of money dedicated to this task is a budget breaker for your business you might be better off considering commercial printers for the job.
Another benefit of using commercial printers is the range of reasonably priced services they offer to customers. Most businesses have a need for carbonless forms, an easy task for a professional print shop. In addition to this mundane task, a variety of other straightforward printing needs can be easily met such as producing newsletters, business cards, letterhead, envelopes, and flyers. Most quality print shops like PrintArt also have on-site qualified design people to make your specific job shine.
While these relatively simple printing jobs are commonplace with commercial printers you will also have available to you and your customers more complex solutions to fit any kind of task that may come along. These include but are not limited to full-color offset printing for brochures, annual reports, or rack cards. As with any complex printing solution quality commercial printers also offer bindery and finishing solutions for your work. These services include laminating services, cutting, folding, collating, and standard bookbinding including wire and plastic coil.
Specialty services offered by many commercial printers include the printer’s ability to produce personalized clothing items with your business logo or advertisement on them. These items can range from hats, t-shirts, and car signs to placards and window advertisements for your shop. The other big advance in commercial printing that is catching on fire with the public is the use of 3-D printing. While out of the price range of most individuals 3-D printing is getting a lot of buzz for its ability to print almost anything from life-size faces to conceptual images and miscellaneous parts all in a three-dimensional form.
When you carefully look at your options for using print advertisement to build your business and the endless array of possibilities to accomplish that end a careful conclusion would direct you to seek out and use a quality printer like PrintArt as your resource for advertising and new customer acquisition rather than a do it yourself solution.
It can be a fairly complex process but don’t feel overwhelmed, reach out to PrintArt today, and explain your needs. Their customer service department will put together a cost-effective quote and help your vision come to reality!
PrintArt – Accurate Die Cutting
413 Interchange St.
McKinney, TX 75071
972.562.7921
https://www.printart-adc.com
